TikTok Marketing Newsroom

TikTok marketing Case Studies Feb 7, 2024

Layout Southeast Asia to create localized content, deepen IP, and efficiently enhance brand awareness

Background: With the gradual saturation of the US market, international streaming media giants are exploring international markets one after another. Southeast Asia has gradually become the focus of competition due to its population advantage. Chinese video platform iQIYI has established its presence in Southeast Asia. With more and more streaming players joining

TikTok marketing Case Studies Feb 7, 2024

Shopping Festival Promotes Indonesian Market, Strong TikTok Marketing Attracts Local Attention

Case background: Asia's leading fashion consumer brand Atome is favored by many consumers with the concept of "enjoy life, enjoy first and pay later". Its business covers Singapore, China, Hong Kong, Taiwan, China, Malaysia, Indonesia, Vietnam, Thailand

TikTok marketing Case Studies Feb 7, 2024

Measuring the effectiveness of advertising and accurately reaching female players in the European and American markets

Background of the case: Smile is an international game studio under Taobao, which has been established for three years and currently has a scale of nearly 100 people. It has a deep understanding and rich experience in scaling strategies for various traffic platforms. Smillage once promoted his super casual game "Catwalk Beauty" with

TikTok marketing Case Studies Feb 7, 2024

Optimize advertising bidding and increase sales conversion while strictly controlling costs

Case background The world's leading Internet cross-border e-commerce brand focusing on fashionable women's clothing has launched the StyleWe cross-border e-commerce platform focusing on B2C mode for the US market since its establishment in 2015, and provided consumers with unique clothing products. To enter

TikTok marketing Case Studies Feb 7, 2024

New product launch, increase product exposure, and enhance product and brand awareness

Background of the case: EcoFlow, a brand in the outdoor power supply industry, is committed to providing users with portable and affordable electricity. In addition to developing fast charging mobile power supplies, it has also expanded its product range to smart devices, benefiting more domestic and foreign consumers. In June 2022, its subsidiary Smart

TikTok marketing tips - short video marketing methods Feb 7, 2024

How did this domestic toy factory achieve 52 million views per TikTok video?!

Some domestic enterprises are often troubled by the "three no's" problem when going global for marketing: no traffic, no inquiries, and no orders.

TikTok marketing tips - short video marketing methods Feb 7, 2024

LED screen factory goes global, with over 5 million views per video, attracting a large number of inquiries!

When the development of the domestic market reaches a bottleneck, expanding overseas markets is a better choice for domestic enterprises. Through short video platforms such as TikTok, many domestic enterprises have achieved good results and received continuous inquiries

TikTok Marketing Information and Solutions Feb 6, 2024

2024: The era of brand going global, TikTok will lead the new trend of marketing

With the continuous acceleration of globalization, 2024 undoubtedly becomes a big year for brands to go global. During this process, TikTok undoubtedly provided unprecedented opportunities for global brands.

TikTok marketing tips - short video marketing methods Feb 6, 2024

Insight Report on Global Marketing Trends, Looking at the 2024 Year of Going Global

Recently, Rongwen released the "2024 Global Marketing Trends Insight Report", which analyzes the global marketing trends in 2024 from multiple aspects and perspectives such as value marketing, social media customer service, social e-commerce, and internet celebrity marketing. The report is very helpful for brand overseas marketing in 2024

TikTok Marketing Information and Solutions Feb 5, 2024

TikTok spends another 840 million US dollars in Indonesia | Malaysia's Ramadan promotion is about to start

Recently, Tu Ke learned that TikTok has made new moves in Indonesia, and its global e-commerce presence may expand again.

TikTok Marketing Information and Solutions Feb 5, 2024

Crazy collection of 4 billion US dollars throughout the year! How long can the craziness of ByteDance and TikTok last

After years of overseas development, TikTok's name must be clear to everyone who is watching, and they also know that 2023 will be a year of ups and downs for TikTok's overseas business.

TikTok Marketing Information and Solutions Feb 2, 2024

TikTok Marketing Guide: Use humor to attract a traffic pool of 6 trillion views!

As is well known, TikTok has become one of the most popular social media platforms in the world. According to the latest official data released by TikTok, the number of views of videos posted to the # funny and # comedy tags on the platform has reached an astonishing 6 trillion times!