English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Case background: Asia's leading fashion consumer brand Atome is favored by many consumers with the concept of "enjoy life, enjoy first and pay later". Its business covers Singapore, China, Hong Kong, Taiwan, China, Malaysia, Indonesia, Vietnam, Thailand
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Background of the case: Smile is an international game studio under Taobao, which has been established for three years and currently has a scale of nearly 100 people. It has a deep understanding and rich experience in scaling strategies for various traffic platforms. Smillage once promoted his super casual game "Catwalk Beauty" with
Case background The world's leading Internet cross-border e-commerce brand focusing on fashionable women's clothing has launched the StyleWe cross-border e-commerce platform focusing on B2C mode for the US market since its establishment in 2015, and provided consumers with unique clothing products. To enter
Background of the case: EcoFlow, a brand in the outdoor power supply industry, is committed to providing users with portable and affordable electricity. In addition to developing fast charging mobile power supplies, it has also expanded its product range to smart devices, benefiting more domestic and foreign consumers. In June 2022, its subsidiary Smart
Some domestic enterprises are often troubled by the "three no's" problem when going global for marketing: no traffic, no inquiries, and no orders.
When the development of the domestic market reaches a bottleneck, expanding overseas markets is a better choice for domestic enterprises. Through short video platforms such as TikTok, many domestic enterprises have achieved good results and received continuous inquiries
With the continuous acceleration of globalization, 2024 undoubtedly becomes a big year for brands to go global. During this process, TikTok undoubtedly provided unprecedented opportunities for global brands.
Recently, Rongwen released the "2024 Global Marketing Trends Insight Report", which analyzes the global marketing trends in 2024 from multiple aspects and perspectives such as value marketing, social media customer service, social e-commerce, and internet celebrity marketing. The report is very helpful for brand overseas marketing in 2024
Recently, Tu Ke learned that TikTok has made new moves in Indonesia, and its global e-commerce presence may expand again.
After years of overseas development, TikTok's name must be clear to everyone who is watching, and they also know that 2023 will be a year of ups and downs for TikTok's overseas business.
As is well known, TikTok has become one of the most popular social media platforms in the world. According to the latest official data released by TikTok, the number of views of videos posted to the # funny and # comedy tags on the platform has reached an astonishing 6 trillion times!
Recently, the Tu Ke editor found a very interesting post online.
This year's Spring Festival may provide another major boost to TikTok Shop's business growth in 2024.