English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
In the tenth year of the "the Belt and Road" initiative, a revolution is quietly taking place!
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Even though Indonesia has been banned for over two months, causing significant losses, according to current data, TikTok's e-commerce development momentum in Southeast Asia is still rapid.
Recently, we have been busy organizing customer inquiries, and we have also discovered a problem, which is that many customers, especially those who work on the B2B side, do not understand the importance of overseas independent websites. They always feel that it is optional or that it can be done casually.
Should luggage companies choose the to B track when going global?
According to a report by 36Kr, TikTok e-commerce has set its GMV target for 2024 at $50 billion, which is 1.5 times the GMV target of $20 billion for 2023.
As of now, the global travel box market has reached a size of 156 billion US dollars. As the world's largest producer of bags and suitcases, China accounts for nearly 40% of the global market share and is truly a major producer of bags and suitcases.
According to the information released by the General Administration of Customs, as of November this year, China's total export value has shown a year-on-year growth trend compared to last year, with a 1.7% increase in export value in November alone.
According to the latest news, the hashtag # TikTok has surpassed 173.8 billion views on TikTok!
Despite TikTok's popularity overseas, many B2B foreign trade brands are not going smoothly on their outbound routes.
How to gain traffic and increase brand exposure is a pain point and difficulty for novice B2B and B2C overseas enterprises when doing TikTok. If the account cannot be activated in the early stage, the effectiveness of promoting the product in the later stage will be greatly reduced. Therefore, how can we effectively increase exposure and increase inquiries,
TikTok e-commerce has only been officially open in the US market for less than three months, and its growth potential is evident.
TikTok is changing the marketing direction of domestic enterprises.
In the digital age, it has become a popular trend for B2B companies to use TikTok, a global social media giant, to expand their international markets.