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TikTok marketing Case Studies Jan 26, 2024

Creative ecology ignites UGC momentum, and the volume of new games is comprehensively increased

Case background: "Dislyte" is a card RPG developed and published by Lilith, which integrates urban, mythological, music and many other elements. Its trendy art style and distinct electronic music elements are deeply loved by a large number of players. It was launched in Europe and America in May last year

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TikTok marketing Case Studies Jan 26, 2024

Real time ranking stimulates player interaction, and Ramadan gifts break through crowds

Lords Mobile is a 3A mobile game developed by IGG that combines role-playing, real-time strategy, and world building. It has been seven years since its release in March 2016. As of the end of 2022, the game has over 600 million registered users worldwide

TikTok marketing Case Studies Jan 26, 2024

Using co production to achieve a 'perfect hit' and create a football 'miracle'

Background: OPPO is a globally leading technology brand with rich experience in the field of going global. In 2023, OPPO will leverage the influence of the Champions League and the fan appeal of star KAKA during the UEFA Champions League, while also combining

TikTok marketing Case Studies Jan 26, 2024

Mega Sales' popularity drives the upgrade of Indonesian skincare brands

Case background: Whitelab, an Indonesian skincare brand, is undergoing a transformation in brand packaging and product ingredients. As part of the upgrade, Whitelab hopes to reintroduce itself to consumers through Mega Sales, a shopping event, and leverage the Singles' Day holiday to promote Whitel

TikTok marketing Case Studies Jan 26, 2024

Indonesian men's clothing partners with well-known influencers for 24-hour live streaming, igniting a huge sales promotion

Mega Sales is a shopping event that retailers and consumers alike look forward to. Rough Neck 1991 hopes to increase brand exposure and spark consumer interest through the "9.9 Cost Effective" marketing campaign during this period. On the day of the 9.9 promotion, the brand made its first appearance on TikTok

TikTok marketing Case Studies Jan 26, 2024

The initial experience of integrating product and effect, Mega Sales has seen a surge in volume and sales

The case background is in the Southeast Asian market with a strong e-commerce atmosphere, where there are "Double Day" promotional activities every month. Double day promotions are usually accompanied by discounts, discounts, and other promotional activities, making it a day for local users to shop and stock up in large quantities. And every year

TikTok marketing Case Studies Jan 26, 2024

Strong exposure combined with exclusive discounts, black five explosive orders in progress

Background of the case: LOOKFANTASTIC is one of the most influential online stores for high-end skincare and beauty products in Europe. For Cyber Weekend, which is becoming increasingly important on the shopping calendar (including the four days of Black Friday, Super Saturday, and Cyber Monday), LOOKFANTATIC is adopting

TikTok marketing Case Studies Jan 26, 2024

Interactive components improve creative efficiency, refine audience, and greatly promote conversion

Monos is a Canadian travel and lifestyle brand that focuses on providing consumers with high-quality and cost-effective travel bags, clothing, and more. To increase Black Friday and Cyber Monday sales, Monos collaborates with TikTok for Busines

TikTok marketing Case Studies Jan 26, 2024

Platform IP facilitates cross-border linkage and deepens community engagement

Case background: E.L.F. Cosmetics, as a beauty brand, has long adhered to industry innovation, created cultural trends, and hopes to create a more positive, inclusive, and intimate brand community to create an environment where every user can freely express themselves. This e

TikTok marketing Case Studies Jan 26, 2024

Taking advantage of Easter to increase brand awareness

Case background: In order to strengthen the connection between brand and user mentality, and enhance social user favorability, McDonald's in Germany carries out the "Ostercountdown" (Easter countdown) activity every year before Easter. And this time, McDonald's hopes to leverage TikTok's platform

TikTok marketing Case Studies Jan 26, 2024

Olympic cheering, creating emotional connections

Background: Royal Bank of Canada (RBC) is one of the largest and most valuable banks in Canada. During the Olympic Games, as a partner of the Canadian team, RBC hopes to support its national team to the best of its ability and make it more accessible

TikTok marketing Case Studies Jan 26, 2024

Music shapes brands and creates moments of high light

Case background: American Eagle is an American denim brand headquartered in Pennsylvania, adhering to a positive and uplifting spirit. The brand has always encouraged customers to be their true selves. In order to deepen this brand concept during the back to school season and strengthen cooperation with the younger generation

TikTok marketing Case Studies Jan 26, 2024

Cross media collaboration, creating multidimensional interaction

Case background In order to celebrate the launch of Love Me Liquid Lipcolour, M.A.C, together with TikTok and Spotify, created a truly innovative and integrated multi media marketing campaign around "Joy yourself". Solution brand