No one knows exactly when it started, but a Tuke fertilizer factory has unexpectedly become a top trend on Tuke...
You heard that right, it's a fertilizer factory!
Its name is Donghua Jinlong!
Shijiazhuang Donghua Jinlong Chemical Co., Ltd. is a professional research and production base for glycine. Glycine, also known as aminoacetic acid, is the smallest molecule among the 20 protein amino acids. It can be used as a biochemical reagent, as well as in medicine, feed, and food additives. In the nitrogen fertilizer industry, it is used as a non-toxic decarbonizing agent.
Logically speaking, glycine is such a technical term that you wouldn't expect it to appear in our daily lives. Even if it does, most people wouldn't bother to learn about it.
But sometimes, things are just so magical.
Glycine, went viral!
The fertilizer factory Donghua Jinlong, which produces glycine, has suddenly become the hottest "top trend" on Tuke recently!
Some people might be puzzled, after all this talk, why did Donghua Jinlong's glycine become so popular?
Don't worry, Tuke is here to "unveil the mystery" for everyone!
The earliest video from Donghua Jinlong on Tuke was posted on December 4, 2023, and received 50,400 views. Although the views weren't high, the filming style was simple and unadorned, giving off a "so unprofessional" vibe at first glance.
But it was precisely this down-to-earth, even "crude" filming style that unexpectedly hit the sweet spot for overseas netizens.
Some people might not understand why Donghua Jinlong's videos are so popular?
But if you consider that most viewers are young people from Gen Z and similar groups, maybe it makes sense.
To quote a spicy comment from netizens: "Turns out the mental state of people all over the world is equally crazy!"
PS: This style of video was extremely popular on the domestic internet a while ago. People got tired of those heavily filtered, polished videos, so when these simple and retro "fun" videos appeared, everyone went crazy for them.
Of course, this also has something to do with Tuke's recommendation algorithm.
Tuke often recommends videos to users that are completely unrelated to their interests, in order to increase the "freshness" for users.
So these mysterious promotional videos ended up on overseas netizens' phones, and the more they watched, the more hooked they became.
Although it's very rustic, overseas netizens really love it!
Just like that, Donghua Jinlong glycine became a "trend symbol".
Just like the previous Liu Genghong girls and Wang Xinling boys, Donghua Jinlong now has its own "Donghua Jinlong Glycine Girls"...
Of course, memes are a must, for example, like this:
Or like this:
Some netizens even suggested Donghua Jinlong should do a show on Tuke.
But Donghua Jinlong "mercilessly" refused.
Some netizens even want to vote for Donghua Jinlong in 2024...
As more and more people join in on the memes, Donghua Jinlong glycine's fame keeps growing. So some business-savvy sellers started selling Donghua Jinlong-themed merchandise.
Who would have thought, it actually sells pretty well!
It's clear that overseas netizens are "truly in love" with Donghua Jinlong.
Donghua Jinlong's "top trend" status has even been recognized by The Washington Post, which said that the hottest product of 2024 is industrial glycine from Tuke!
Donghua Jinlong's viral success is clearly unrepeatable.
But as for what happens next, who can say for sure?
In any case, let's look forward to the next company to break out on Tuke, and see everyone's name appear!
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: May 6, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.