English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
For TikTok, 2023 is a year of ups and downs. During this year, opportunities and challenges coexisted in the entire overseas market. Here is a summary of TikTok's major events during this year.
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With the explosive popularity of TikTok, there has also been a trend of going global in China, and many traditional factories have listed TikTok as their first choice for overseas marketing tools. For example, E-Light, an LED lighting factory in Guangzhou, has recently successfully launched a TikTok account
Recently, foreign media reported that the sales of ByteDance in 2023 reached a staggering $110 billion, surpassing Tencent and becoming the focus of global science and technology. In this regard, the ByteDance side did not respond.
TikTok social media is becoming the first choice for more and more traditional Chinese factories to go global for marketing. There is a traditional silicone factory in China, @ Guangdong Yichi Sealing Co., Ltd., which relies on TikTok's global influence and huge user base advantages to expand its overseas market
In this rapidly changing digital age, B2B foreign trade enterprises are facing unprecedented opportunities and challenges. With TikTok, an emerging social media platform, and China's ambitious "the Belt and Road" initiative, enterprises can explore new ways to expand in the international market
For B2B companies going global, they always have this question:
In the tenth year of the "the Belt and Road" initiative, a revolution is quietly taking place!
Even though Indonesia has been banned for over two months, causing significant losses, according to current data, TikTok's e-commerce development momentum in Southeast Asia is still rapid.
Recently, we have been busy organizing customer inquiries, and we have also discovered a problem, which is that many customers, especially those who work on the B2B side, do not understand the importance of overseas independent websites. They always feel that it is optional or that it can be done casually.
Should luggage companies choose the to B track when going global?
According to a report by 36Kr, TikTok e-commerce has set its GMV target for 2024 at $50 billion, which is 1.5 times the GMV target of $20 billion for 2023.
As of now, the global travel box market has reached a size of 156 billion US dollars. As the world's largest producer of bags and suitcases, China accounts for nearly 40% of the global market share and is truly a major producer of bags and suitcases.
According to the information released by the General Administration of Customs, as of November this year, China's total export value has shown a year-on-year growth trend compared to last year, with a 1.7% increase in export value in November alone.