The second generation of the factory produces electric vehicles overseas, with an annual revenue of over 2.1 billion! Become a cross-border bestseller!

"Electric vehicles made by Chinese companies are selling like crazy overseas."

Globally, the electric vehicle market is expanding at an astonishing rate.

According to data from Fortune Business Insights, as early as 2022, the global electric vehicle market size had already reached $384.65 billion. By 2023, the global electric vehicle market size skyrocketed to $500.48 billion. In the next few years, the market size will continue to expand at a compound annual growth rate of 17.8%, and is expected to reach $1,579.1 billion by 2030.

Such a huge market naturally attracts countless companies to enter. Taotao Vehicle Industry is one such Chinese company specializing in electric vehicles, with an astonishing annual revenue of 2.144 billion yuan, making it a well-deserved cross-border top seller.

Reportedly, of its over 2.1 billion annual revenue, 98.87% comes from overseas markets, with domestic revenue accounting for only 1.13%.

Taotao Vehicle Industry 2023 Revenue Situation

Electric Vehicles Dominate Overseas Markets

Zhejiang Taotao Vehicle Industry Co., Ltd. is a company focused on "new energy intelligent mobility," with products covering electric scooters, electric bicycles, electric golf carts, all-terrain vehicles, etc., used for smart travel, leisure sports, and special operations, committed to providing global consumers with unlimited outdoor driving experiences.

According to Tuke, the founder of Taotao Vehicle Industry, Mr. Cao Matao, comes from a family that ran a factory producing stoves, opera costumes, and other products. However, Cao Matao believed that his family's business model was relatively traditional and did not fit future development directions. Therefore, in 2015, he decisively started his own business, founded Taotao Vehicle Industry, and chose a different path—going overseas and focusing on cross-border e-commerce.

With financial support from his family, Taotao Vehicle Industry quickly embarked on a steady business path. Currently, the company owns its own factory and brands such as GOTRAX, DENAGO, TAO MOTOR, mainly operating electric motorcycles, electric bicycles, and electric scooters.

A deep dive into Taotao Vehicle Industry's development history reveals that its success is closely related to its social media layout and presence on major e-commerce platforms.

Through marketing and promotion on social media platforms such as TikTok, Instagram, and YouTube, as well as multi-channel sales on e-commerce platforms like Amazon, Walmart, Target, Made-in-China.com, Taotao Vehicle Industry's products have exploded in overseas markets, sparking a buying frenzy.

Taotao Vehicle Industry Official Website

Social Media Layout Ignites Buying Passion

Taotao Vehicle Industry is well aware of the huge influence of TikTok, Instagram, and YouTube overseas, so it has put a lot of effort into its social media layout.

Taking TikTok as an example, Taotao Vehicle Industry has opened TikTok accounts for its brands: GOTRAX, DENAGO, TAO MOTOR, regularly uploading short videos to continuously reach young people, gradually forming a unique brand image and gaining a certain influence among young groups.

These short videos are not just product displays, but also convey a lifestyle and cultural symbol. For example, from the GOTRAX brand account's videos, you can clearly see the changes electric scooters bring to young people's lives. In the videos, young people ride GOTRAX electric scooters through cities, easily navigating crowded streets and traffic, enjoying this fast and convenient way of travel.

When shooting videos, everyone can learn from GOTRAX's filming techniques, conveying their brand concept in a way that young people are more receptive to, gaining more recognition from young people while also sparking their interest in purchasing. (The video styles of DENAGO and TAO MOTOR are similar to GOTRAX, so they are not described in detail here.)

Image source: TikTok

Like many factory enterprises previously shared by Tuke, GOTRAX also chose to open multiple accounts to gain exposure and attract customers. Currently, its main account has 19,400 followers, 58,500 likes, and the highest single video view count is 1.8 million.

Image source: TikTok

Emphasis on Independent Site Operation

Taotao Vehicle Industry has built dedicated independent sites for the GOTRAX, DENAGO, TAO MOTOR brands.

Regarding the importance of independent sites, Tuke has mentioned it many times. To emphasize again: independent sites are very important, everyone doing overseas business must build one!

Key Point 1: As a brand's dedicated platform, independent sites can showcase brand image, product features, and advantages to global consumers, allowing overseas consumers to intuitively understand the brand and make purchasing decisions.

Key Point 2: Independent sites can provide a more personalized shopping experience, offering customized recommendations and services based on overseas users' preferences and needs, to enhance user satisfaction and loyalty.

Key Point 3: Independent sites are also an important channel for direct communication between brands and overseas consumers. Through messages, inquiries, etc., brands can more promptly understand overseas market feedback and needs, and then adjust and optimize products and marketing strategies.

In summary, for enterprise brands intending to expand overseas markets, independent sites are indispensable.

Taotao Vehicle Industry's Three Major Brands' Overseas Independent Sites

Presence on Major E-commerce Platforms

In addition to operating independent sites, brands such as GOTRAX, DENAGO, TAO MOTOR have also listed their products on major e-commerce platforms for sale, such as Amazon, Walmart, Target, Made-in-China.com, eBay, etc. These e-commerce platforms not only have huge user bases and high traffic, but also provide convenient logistics services, making them important channels for expanding overseas markets.

When doing overseas business, everyone can learn from Taotao Vehicle Industry's approach: build independent sites while also listing on major e-commerce platforms, "putting eggs in multiple baskets."

Taotao Vehicle Industry's Three Major Brands' Partial E-commerce Sales Situation

Conclusion

With its keen market insight and forward-looking strategic layout, Taotao Vehicle Industry has successfully brought Chinese electric vehicles to overseas markets and achieved amazing results. This not only demonstrates the strength and charm of Chinese companies in global competition, but also provides valuable experience and inspiration for more companies aspiring to "go global."

Looking to the future, we have reason to believe that more and more overseas companies will showcase their strength in overseas markets and shine brightly on the world stage.

If you want to learn more about B2B overseas marketing strategies, follow the WeChat official account: Tuke Going Global