Definitions that turn TikTok signals into operating decisions.

TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV measures the total value of orders generated through TikTok Shop before deductions. Brands should read it with margin, refunds, creator cost, paid media spend, and repeat purchase quality. TikTok Ads ROAS TikTok Ads ROAS TikTok Ads ROAS is revenue divided by ad spend for attributed TikTok campaigns. It should be reviewed with attribution quality, creative fatigue, Shop conversion, and assisted revenue. TikTok creator affiliate program Creator Affiliate Program A TikTok creator affiliate program turns creators into a measurable commerce channel by connecting product samples, briefs, commissions, content quality, and Shop sales reporting. TikTok live commerce TikTok Live Commerce TikTok live commerce is a real-time selling format where hosts demonstrate products, answer objections, manage offers, and drive viewers toward TikTok Shop checkout. TikTok Spark Ads TikTok Spark Ads TikTok Spark Ads are paid ads that boost existing TikTok posts while keeping the original post identity, engagement, and native creator feel. TikTok Shop conversion rate TikTok Shop Conversion Rate TikTok Shop conversion rate is the share of product visitors or shoppers who place orders. It reflects listing quality, offer clarity, product proof, pricing, and checkout readiness. TikTok Shop Seller Center TikTok Shop Seller Center TikTok Shop Seller Center is the seller operations dashboard for products, orders, promotions, affiliates, logistics, customer service, and reporting. TikTok market entry TikTok Market Entry TikTok market entry means choosing a country, category angle, creator cohort, product offer, commerce path, and reporting plan before scaling TikTok investment. TikTok creator whitelisting Creator Whitelisting Creator whitelisting lets brands use authorized creator content in paid media, often improving native trust while giving performance teams more testable assets. TikTok creative testing velocity Creative Testing Velocity Creative testing velocity is the speed at which a brand can test new TikTok hooks, formats, offers, creators, and product angles without losing measurement discipline.