English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
On April 3, 2022, BYD announced that the company has ceased the production of fuel vehicles from March 2022 and will focus on pure electric and plug-in hybrid vehicle businesses in the future.
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According to the latest report, small and medium-sized enterprises in Europe will contribute 4.8 billion euros to the economies of five European countries, Belgium, France, Germany, Italy, and the Netherlands, through TikTok in 2023, providing over 51000 job opportunities.
Background: WIKO was founded in 2011 and is a French technology brand specializing in the fields of mobile phones and the Internet of Things. Its products cover markets in Europe, the Middle East and Africa, Asia Pacific, and Latin America. In 2022, WIKO accelerates its globalization pace and enters China for the first time. In September 2022,
Background: Eyewind Technology is a mobile publisher and developer that has been deeply involved in the overseas market in recent years, continuously expanding into the leisure category and launching multiple new games. I have a lot of experience in traffic media placement, but due to the long-term popularity of old leisure products
Background: OPPO is one of the leading mobile phone brands in the globalization process, with rich experience in the field of going global and committed to enhancing the brand's overseas visibility. In the Latin American market, OPPO hopes to further expand its influence in the Z-generation circle by leveraging TikTok
In the context of the new normal, the annual love celebration cannot be celebrated outside. The veteran British retailer MS collaborated with three British influencers on TikTok to recreate the complete Valentine's Day feast menu on the MS website, ultimately achieving purchase conversion. This marketing campaign
Case background: gitti coherent beauty, founded in 2019, is a beauty enterprise focusing on environmental protection and sustainability. It launched innovative products represented by plant nail polish, committed to protecting the green ecological environment, maintaining the health of consumers, and thoroughly improving
The background of the case is that users on the TikTok platform pursue natural and authentic products and advertising content, and community members help and encourage each other, advocating self love. Burt's Bees launches the Truly Glowing skincare product line, hoping to establish a relationship with consumers through marketing campaigns
Background of the case: At present, ttdeye has built an independent website platform through Shopify and cooperated with overseas social media to sell domestic fashion beauty, trendy accessories and other products to the outside world, providing B2C online shopping for more than 80 countries and regions. Recently, brands have discovered advertisements
Styli was founded in 2019 and is a Saudi Arabian fashion e-commerce platform specializing in clothing. The brand hopes to use the Ramadan period to reach more users and increase brand exposure. Solution TopView Brand Challenge Saudi Arabia and Kuwait Women's Hot
TikTok is a leading online travel agency (OTA) in Indonesia, founded in 2011. Since the new normal, the Indonesian government has allowed people to return home for the first time to celebrate Ramadan. In 2022, 70% of TikTok users plan to reunite with family and friends at home, which has made tiket.com aware
Case background: PT Bank Tabungan Negara (BTN Bank), founded in 1897, is one of the longest established banks in Indonesia. For a long time, BTN Bank's image has been biased towards conservatism and tradition. This time, the brand hopes to use the TikTok platform during Ramadan to create
Background of the case Y.O.U is a beauty brand born in the local area and deeply rooted in Southeast Asia. During the promotion period of the traditional Indonesian festival Ramadan, in response to the reality of young Indonesian women being urged to get married, we launched the # WouldYouLoveYou brand challenge to convey our brand philosophy and promote our brand