English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Case background: E.L.F. Cosmetics, as a beauty brand, has long adhered to industry innovation, created cultural trends, and hopes to create a more positive, inclusive, and intimate brand community to create an environment where every user can freely express themselves. This e
2417 articles · Page 144 of 186
Case background: In order to strengthen the connection between brand and user mentality, and enhance social user favorability, McDonald's in Germany carries out the "Ostercountdown" (Easter countdown) activity every year before Easter. And this time, McDonald's hopes to leverage TikTok's platform
Background: Royal Bank of Canada (RBC) is one of the largest and most valuable banks in Canada. During the Olympic Games, as a partner of the Canadian team, RBC hopes to support its national team to the best of its ability and make it more accessible
Case background: American Eagle is an American denim brand headquartered in Pennsylvania, adhering to a positive and uplifting spirit. The brand has always encouraged customers to be their true selves. In order to deepen this brand concept during the back to school season and strengthen cooperation with the younger generation
Case background In order to celebrate the launch of Love Me Liquid Lipcolour, M.A.C, together with TikTok and Spotify, created a truly innovative and integrated multi media marketing campaign around "Joy yourself". Solution brand
In order to further improve people's perception of female athletes and enhance public awareness and love for football, Nike and TikTok have collaborated based on the UEFA European Women's Championship (WEUROS). The solution is in
MINISO is a global brand specializing in lifestyle goods, with over 5000 stores in more than 100 countries and regions worldwide. We are committed to providing consumers with high-quality, fun, and well-designed products. To further enhance
BloomChic (Hong Kong Shenyi Information Technology Co., Ltd.) is a DTC brand that focuses on the overseas plus size women's clothing market. Since its establishment in 2020, BloomChic respects and embraces diverse women around the world, committed to creating a relaxed, comfortable, and welcoming environment for modern women
The background of the case is that the simulation management mobile game "Master of Business" under Yishi World has been online in Japan for three years and has always been a regular in the top 20 bestsellers. But as more and more manufacturers see opportunities in the simulated business track, the market competition environment changes accordingly
Case background: In 2009, Seventh Avenue released China's earliest casual catapult competitive web game "Bullet Bullet Hall". With its simple and easy-to-use gameplay and extremely high game quality, "Dangdan Tang" has established a strong player base and has dominated the market for over a decade.
Want to start trying TikTok marketing promotion, but unsure where to start? As a relatively new platform in the marketing field, many brands may find it difficult to incorporate it into their marketing mix. At the same time, many brands have achieved success on this platform
test
It is important for overseas brands to choose a suitable advertising placement node when conducting overseas social media marketing through TikTok.