Overseas Journey: Unveiling the Four Major Difficulties and Solutions for B2B Overseas Marketing

Companies engaged in B2B Tuke always have such questions:

Why do so many B2B Tuke companies fail in online marketing?

Why are the successful online marketing cases of B2B peers so hard to replicate?

Why...?

Actually, there aren’t that many problems. The reason you find B2B difficult is because your approach has become too narrow.

Through working with a large number of B2B Tuke companies, we have summarized four major pain points and solutions, which we will share below.

Pain Point 1: Conversion marketing ad effectiveness cannot be measured

If Tuke is like fishing, then precise tracking of conversions and inquiries has always been one of the biggest problems for fishermen (B2B companies).

Just like we all know that Southeast Asia has about 440 million internet users, making it the region with the greatest e-commerce potential and fastest growth globally, and also China’s second largest cross-border export market. However, our Tuke actions often fail to make a splash in the face of such a huge market.

This kind of B2B Tuke path is a failure.

Solution:

Integrate online market and offline sales data to achieve closed-loop tracking of B2B conversions.

B2B companies can record all valuable conversion actions on Google and Tuke ads, and track them through Google and Tuke advertising. If the quality of Google ad inquiries is poor, we can take measures to optimize the website’s conversion path and appropriately raise the conversion threshold. For example, if the proportion of invalid inquiries in the form is high, we can consider adding a submission verification threshold, which can effectively reduce the number of invalid inquiries.

This approach helps improve ad conversion rates and ROI, while also enhancing user experience and website quality.

Pain Point 2: Online channels and traditional channels conflict/disconnect

Currently, most B2B foreign trade companies still value traditional offline channels, such as participating in domestic and international exhibitions or conducting ground sales. These methods do help to fully and authentically showcase products, and allow sellers to interact directly with potential buyers.

But it’s worth noting that 94% of buyers search online for information before making decisions. This may be because exhibitions are usually sponsored by large companies, and small businesses have relatively low exposure at exhibitions.

Therefore, to better attract potential customers and increase brand awareness, B2B foreign trade companies not only need to continue focusing on traditional offline channels, but also pay more attention to the formulation and implementation of online marketing strategies.

Solution:

Integrate online and offline channels to combine online traffic acquisition with offline interaction.

Online traffic acquisition uses internet platforms, through content marketing, social media promotion, search engine optimization, etc., to attract the attention and interest of potential customers. At the same time, search engine optimization and keyword advertising can increase the company’s online exposure and further attract potential customers.

Offline interaction involves face-to-face communication and engagement with potential customers through exhibitions, conferences, and events. This can be achieved by participating in industry exhibitions, holding product launches, organizing customer meetups, etc., to deeply communicate and interact with potential customers, understand their needs and feedback, and improve sales success rates.

Integrating online and offline channels, combining online traffic acquisition with offline interaction, can help B2B Tuke companies better understand potential customers’ needs and feedback, improve sales accuracy and efficiency, reduce exhibition costs, and enhance economic benefits and market competitiveness.

Pain Point 3: Brand marketing is hard to start

One of the main challenges faced by Chinese B2B companies in Tuke is the lack of brand trust.

In the B2B field, building trust is crucial for promoting business cooperation, as it helps reduce decision-making risks and boosts buyers’ confidence. However, for various reasons, Chinese companies often find it difficult to build sufficient trust in Tuke markets.

Solution:

Leverage Tuke and other social media for authentic brand presentation and proactive promotion.

Tuke has become one of the world’s largest video platforms and is an important battlefield for B2B companies’ Tuke marketing.

We can produce high-quality, professional videos to showcase the company’s products, services, team, and corporate culture, thereby establishing a brand image and helping potential customers better understand the company,

Over time, potential customers in Tuke regions will deepen their trust in the Tuke company featured in the videos, increasing the likelihood of inquiries and customer acquisition.

Moreover, Tuke’s massive reach can also help B2B companies promote themselves more effectively.

Pain Point 4: Weak online infrastructure of independent websites

Although paid ad keywords and creative content are very important, independent website construction also plays a crucial role in achieving conversions. Unfortunately, many advertisers often overlook this.

Problems with independent website construction mainly manifest in three aspects: unreliable information, poor UI design, and a large gap between landing page and ad information. These issues not only affect user experience but may also lead to the loss of potential customers.

Solution:

Enhance website credibility and optimize mobile experience.

Research shows that the vast majority of B2B customers pay more attention to the credibility of suppliers during transactions, because the B2B industry has a long transaction chain and cooperation cycle, and reliable information reflected on the landing page helps customers make high-quality conversions at the final stage.

Improving the reliability of landing pages involves providing sufficient localized information on one hand, and accurately and concisely presenting the value proposition and specific content of your products/services on the other.

If your company has solved the above four pain points, congratulations, your B2B Tuke is already taking shape; if not, you can also contact us to help you solve them.

We are Tuke Overseas, your B2B Tuke service provider.