Tuke social media is becoming the first choice for more and more traditional Chinese factories to market overseas. There is a traditional domestic silicone factory, @Guangdong Yichi Sealing Co., Ltd., which has achieved great success in going global by leveraging Tuke's global influence and huge user base.
Currently, its Tuke account @ycsilicone has more than 960,000 followers and 18.9 million likes, attracting a large number of customers to make inquiries! Next, let's talk about their story in detail and how they achieved successful overseas expansion!
△ Introduction to Guangdong Yichi
Guangdong Yichi Sealing Products Co., Ltd. was established in 2013. It is a manufacturer specializing in the production of O-rings, flat washers, and special-shaped sealing parts. Its main products include: rubber rings, rubber O-rings, Tuke O-rings, Tuke rings, O-ring seals, etc. The company has its own official account on Tuke and has achieved remarkable results in overseas marketing.
△ Viral Hits Garner Hundreds of Millions of Views
Currently, Guangdong Yichi's Tuke account @ycsilicone has surpassed 960,000 followers and received 18.9 million likes.
When building its Tuke account, Guangdong Yichi mainly focuses on posting short videos, with several videos reaching tens of millions of views! The highest one even exceeded 125 million views!
This has undoubtedly injected a strong boost of confidence into many traditional factories that are interested in overseas marketing through Tuke!
Facing unfamiliar overseas markets, many domestic factories inevitably hesitate about whether to do it and whether the risks are high. Now, with the successful example of Guangdong Yichi, it is believed that everyone can gain some confidence.
As for how Guangdong Yichi achieved such great results and continuous inquiries on Tuke, let's analyze it.
1. Authentic Presentation
Opening Guangdong Yichi's Tuke homepage, you can see that the short video content they post is basically related to product processing and finished product display.
This form of presentation highlights the word "authenticity", allowing potential customers to intuitively see the company's work environment, processing procedures, and product quality, thereby building deeper trust in the enterprise, attracting more inquiries, and facilitating more overseas orders.
2. Tuke Account Matrix
Guangdong Yichi has also created multiple accounts to build an account matrix, in order to better increase corporate exposure and attract potential customers.
3. Finding the Right Content Format
Having been bombarded by various video formats, we often assume that "the more exquisite the video production, the grander the scene, the more gorgeous the special effects, the better". However, this is not actually the case.
This way of thinking doesn't quite work for B2B. Looking at the popular factory-related video content on Tuke, most of it tends to be simple and unadorned, focusing more on showing the "essence" of things rather than emphasizing "exquisite" or "gorgeous" aspects. Judging from the extremely high view counts, this type of content has indeed mastered the "traffic code" and has been recognized by ordinary users and potential customers.
The reason, as we have emphasized above, is still the word "authenticity". Potential customers who are attracted really want to see the most authentic internal structure of the factory and the most essential appearance of the finished products. If these are covered up by dazzling special effects and transitions, customers' willingness to inquire will naturally decrease.
4. Inquiry Conversion Settings
To improve inquiry conversion rates, Yichi's homepage directly displays contact information and email addresses, which can be clicked to jump, allowing customers interested in making inquiries to quickly find them.
5. Broad Overseas Market
You can't imagine how popular the hashtag #factory is on Tuke, with 15.1 billion views! Moreover, among the top ten natural search results for #factory, two are related to Tuke production: one with 128 million views and another with 28.9 million views.
Tuke's sales potential is not limited to C-end products; factory-type enterprises can still gain explosive traffic on Tuke, with broad prospects!
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: December 25, 2023
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.