English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Background: Bytro Labs is a video game developer based in Hamburg, Germany, whose high-quality strategy games are popular worldwide. When Bytro Labs released the game 'Conflict of Nations' for its sister company Dorado Games, they
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Case background: Chupa Chups is a globally renowned lollipop manufacturer. Their brand promise is to create 'Forever Fun'. Therefore, young people in Italy have to stay at home to celebrate Halloween due to home quarantine
The mobile version of the classic battle royale game "PlayerUnknown's Battlegrounds" has hundreds of millions of loyal players worldwide. With the increasing competition in the market for similar game genres, the mobile game PlayerUnknown's Battlegrounds hopes to expand its community base. To cope with competition, strategies
Case Background: Yubo is a dating app designed specifically for young people aged 13-25, with a rapidly growing market trend. Since its official release in 2015, this application has built a social network with over 25 million active users worldwide, including text messages
Background: Barcelona Football Club (abbreviated as "Barcelona") is one of the most famous football clubs in the world, with 26 La Liga titles and 5 Champions League titles displayed in their trophy display cabinets. OPPO, the world's leading mobile phone brand, is the official designated player of Barcelona
L'Oreal, founded in 1909, is the world's largest cosmetics company and a leader in innovation in the industry. L'Oreal hopes to increase the brand awareness of its men's professional skincare products among young digital users in Germany. because
ASOS is a British online fashion retailer with over 850 registered brands and global delivery capabilities. Being able to become a well-known e-commerce brand in the industry is not only because ASOS is at the forefront of the trend, but also because they can always set off a craze ahead of others
The case background is in Israel, where the well-known brand Maybelline ranks among the top five beauty brands in the mass market. The competition in the beauty market is becoming increasingly fierce, and new brands are constantly emerging. Brands like Maybelline are facing new challenges: maintaining their true selves
Case Background: Kia is a leading global automaker in South Korea that aims to promote its newly launched small SUV, the Seltos series, to millennial consumers. The name of this series comes from the legend of Celtos,
Case background: In Southeast Asia, where shopping has become an important way of life, fashion e-commerce platform ZALORA is synonymous with "trend". As a leading B2C platform in Southeast Asia, ZALORA attracts fashion trends with its proud advantage in data analysis technology,
Background: Samsung launched a promotional campaign to spread positive energy when launching its new Galaxy A series smartphones in Poland. They hope to create opportunities for users to actively face, accept, and appreciate things around them, even the smallest ones
Background of the case: "Revenge of Sudan" is an RTS (Real Time Strategy) mobile game developed by ONEMT specifically for the Middle East market. The game plot is based on the touching stories of medieval Arab history, with a combination of virtual and real scenes to create a immersive experience for users
As a pioneer of domestic independent brands, GAC MOTOR launched its first GAC GA5 sedan in December 2010, and subsequently launched multiple models with soaring sales. GAC MOTOR also began to focus on designing its global business map. In May 2021, GAC MOTOR submitted