Case Background
During Ramadan, there are numerous outings, social gatherings, and other activities, which lead to a huge surge in demand for fashionable apparel among Middle Eastern consumers. Ounass hopes to leverage the shopping frenzy before Eid to directly boost its own GMV. Therefore, during Ramadan, Ounass launched the "Wonder Week" shopping week (the week before Eid) as a unique shopping celebration owned by the brand during the festive season. In addition to creating a festival, Ounass also chose to collaborate with Tuke for Business, aiming to achieve more GMV during "Wonder Week" and stimulate and amplify consumer enthusiasm as much as possible through this "festival within a festival" approach.
Solution
To avoid a rapid decline in sales after the initial shopping peak, Ounass divided "Wonder Week" into two parts, allowing the brand to combine customer acquisition and activation. While continuously attracting and driving new consumer acquisition, the brand also targeted its existing consumers.
By organically combining various cross-funnel ad formats such as TopView, Top Feed, Spark ads, and VSA, Ounass conducted matrix-style advertising on Tuke, tightly capturing creative content that met the broad fashion needs of the public during Ramadan. Ultimately, this enabled the brand to successfully drive an increase in GMV and purchase volume.
Marketing Results
Through its collaboration with Tuke for Business, Ounass successfully created the native "Wonder Week" shopping week during Ramadan, achieving the marketing effect of "creating a festival within a festival." During the campaign, Ounass's GMV increased by 103%, purchase volume grew by 99%, and the cost per purchase conversion decreased by 10%, making it an excellent example of a successful major promotional event.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing Case Studies
- Published: May 17, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.