TikTok Marketing Newsroom

TikTok marketing Case Studies Jan 26, 2024

Affordable personal care brand releases new products on Valentine's Day, utilizing TikTok platform features to convey the value of self love and confidence

The background of the case is that users on the TikTok platform pursue natural and authentic products and advertising content, and community members help and encourage each other, advocating self love. Burt's Bees launches the Truly Glowing skincare product line, hoping to establish a relationship with consumers through marketing campaigns

TikTok marketing Case Studies Jan 26, 2024

Utilizing advertising optimization strategies to increase ad conversion rates and effectively reduce costs

Background of the case: At present, ttdeye has built an independent website platform through Shopify and cooperated with overseas social media to sell domestic fashion beauty, trendy accessories and other products to the outside world, providing B2C online shopping for more than 80 countries and regions. Recently, brands have discovered advertisements

TikTok marketing Case Studies Jan 26, 2024

Platform e-commerce takes advantage of Ramadan to provide fashionable dressing suggestions, effectively enhancing brand awareness

Styli was founded in 2019 and is a Saudi Arabian fashion e-commerce platform specializing in clothing. The brand hopes to use the Ramadan period to reach more users and increase brand exposure. Solution TopView Brand Challenge Saudi Arabia and Kuwait Women's Hot

TikTok marketing Case Studies Jan 26, 2024

Seize the trend of returning home during Ramadan, integrate marketing strategies to stimulate user growth exponentially

TikTok is a leading online travel agency (OTA) in Indonesia, founded in 2011. Since the new normal, the Indonesian government has allowed people to return home for the first time to celebrate Ramadan. In 2022, 70% of TikTok users plan to reunite with family and friends at home, which has made tiket.com aware

TikTok marketing Case Studies Jan 26, 2024

Breaking the conservative impression, traditional banks embrace TikTok to celebrate Ramadan together

Case background: PT Bank Tabungan Negara (BTN Bank), founded in 1897, is one of the longest established banks in Indonesia. For a long time, BTN Bank's image has been biased towards conservatism and tradition. This time, the brand hopes to use the TikTok platform during Ramadan to create

TikTok marketing Case Studies Jan 26, 2024

Trigger emotional resonance among local users and gain massive user attention

Background of the case Y.O.U is a beauty brand born in the local area and deeply rooted in Southeast Asia. During the promotion period of the traditional Indonesian festival Ramadan, in response to the reality of young Indonesian women being urged to get married, we launched the # WouldYouLoveYou brand challenge to convey our brand philosophy and promote our brand

TikTok marketing Case Studies Jan 26, 2024

Tech trend brands' play with 'local nodes, significantly enhancing brand favorability

Case background enhances brand awareness and favorability, and promotes new products. Solution Brand Challenge Brand Stickers During the Ramadan period in Islamic countries, people visit relatives and friends to send greetings and blessings to each other. Realme hopes to strengthen the local community during Ramadan

TikTok marketing Case Studies Jan 26, 2024

Combining holiday elements and creative 3D sticker gameplay to engage local users

Case background: Taking advantage of the festive atmosphere of Christmas, enhancing the interaction between users and the brand, and conveying the brand concept. Solution Brand Challenge Brand Stickers As a global technology brand, Huawei continues to promote Stay Connect and S in the process of brand localization

TikTok marketing Case Studies Jan 26, 2024

Accurate targeting strategy to reach more valuable target audience

Viking is a personalized custom gift studio dedicated to bringing surprises to users' lives. After nearly two years of effort, we have collaborated with designers and artists to infuse interesting elements into our products and expanded our product lines to include blankets, pillows, and more

TikTok marketing Case Studies Jan 26, 2024

Wide targeted combination with VBO to help brands improve conversion efficiency

Background: CurlyMe was once a company specializing in providing global B2B services. In 2019, when cross-border e-commerce was gaining momentum, CurlyMe changed its marketing model and has now become one of the top cross-border e-commerce companies in the wig industry. At present, CurlyMe hopes to leverage

TikTok marketing Case Studies Jan 26, 2024

Overseas marketing debuts at the top, with strong exposure driven by product effectiveness

Case background: "Ninja Must Die" is a combat parkour game released by Xiaobai Studio that integrates innovative gameplay. Its unique ink style ninja theme has attracted a large number of followers in China. After nearly a decade of domestic dominance, Xiaobai chooses to export overseas, 20

TikTok marketing Case Studies Jan 26, 2024

Creative ecology ignites UGC momentum, and the volume of new games is comprehensively increased

Case background: "Dislyte" is a card RPG developed and published by Lilith, which integrates urban, mythological, music and many other elements. Its trendy art style and distinct electronic music elements are deeply loved by a large number of players. It was launched in Europe and America in May last year