LED factory going global, TikTok video receives millions of views... Is it really fake?!

Answer: It is true.

The company that achieved this result is LeiYi Optoelectronics. With a 24-second video, this LED factory successfully garnered 12.7 million views on TikTok and received countless inquiries.

Screenshot of LeiYi Optoelectronics TikTok account

Company Introduction

Guangdong LeiYi Optoelectronics Technology Co., Ltd. is headquartered in Dongguan City. Since its establishment, it has been focusing on the field of LED flexible transparent film display applications. It is a technology-based enterprise integrating R&D and manufacturing of core materials for LED flexible transparent film displays, circuit design and production, SMT, potting, assembly, sales, and service.

Not content with the domestic market, LeiYi Optoelectronics has also set its sights overseas, with TikTok as a key part of its strategy. Leveraging the platform's traffic advantage and its own diligent operation, its TikTok account now has 178,100 followers, with a single video reaching a maximum of 12.7 million views—better data than some dedicated influencers.

Moreover, not only are the numbers good, but LeiYi Optoelectronics also has a strong ability to attract inquiries. Open any video, even those with only a few thousand views, and there are still inquiries in the comments section, as shown in the picture.

Screenshot of LeiYi Optoelectronics TikTok video comment section

Reasons for Case Success

Analyzing why LeiYi Optoelectronics' TikTok account performs well and receives many inquiries, TuKe believes it is mainly related togood content.

The video content of LeiYi Optoelectronics mainly focuses on demonstrating the usage process of the products, with some content featuring real people explaining products and showcasing activities.

Thanks to the final effect being dynamic and visually contrasting, these types of videos are very popular after being uploaded. For example, the following video currently has 3.9 million views, 111,700 comments, and countless inquiries.

In the video, the installation process of a transparent display screen is shown:

Peel off the protective film, stick it to the window, then spray and press, and the whole process is complete.

Although the video is simple in composition and the filming technique is straightforward, it brings many positive effects.

For example, the video content is relaxing to watch and easy to share;

Also, it intuitively lets potential customers understand how convenient the product is and how good the effect is.

Therefore, it is not hard to understand why this video can achieve 3.9 million views and a large number of inquiries.

Screenshot of LeiYi Optoelectronics TikTok video

How to Layout TikTok?

Good content is one aspect for this LED factory, but their efforts in other areas should not be ignored. There are mainly three points:

1. Regular Updates

This LED factory does well in continuous updates. Judging from the recent posting frequency, they basically update a video every few days, without gaps of a month or even several months. This is very beneficial for accumulating followers and retaining traffic, as no one likes to follow creators who may stop updating at any time; everyone prefers creators who can continuously produce new content.

2. Direct Homepage Link to Promote Conversion

On the TikTok account homepage, this LED factory also includes a link to its overseas independent website. The advantage is that any customer interested in the product can click the link to learn more about the product and make inquiries through multiple contact methods, saving time and effort, and improving efficiency.

3. Professional Overseas Independent Website Endorsement

Overseas customers attach great importance to independent websites (official sites). The more exquisite and professional the overseas independent website, the more trust it can gain from overseas customers. For example, LeiYi Optoelectronics has a professional and beautifully designed overseas independent website, which is undoubtedly a plus.

Screenshot of LeiYi Optoelectronics overseas official website

Through the successful case of LeiYi Optoelectronics on TikTok, we can see that even traditional factories can achieve huge exposure and performance improvement on TikTok through strategic planning and operation.

In short, I wish everyone success in going global!