In the e-commerce industry, the health supplements market has always been a highly regarded sector. In recent years, as consumers’ attention to health and wellness continues to rise, the demand for overseas health supplements is also steadily growing.
This is well evidenced by the May TikTok Shop US rankings. Among the Top 5 products on the list, four belong to the health supplement category, each selling over 100,000+ units per month, with monthly sales exceeding one million US dollars.
According to the rankings, the number one product is a gut health supplement sold by the TikTok Shop US store Milamiamor, with monthly sales of 310,400 units and monthly revenue of $3.8 million, equivalent to about 27.57 million RMB;
The second place is a nutritional supplement sold by the TikTok Shop US store Micro Ingredients, with monthly sales of 165,000 units and monthly revenue of $4.8 million, equivalent to about 34.82 million RMB;
The third place is also a nutritional supplement sold by the TikTok Shop US store Micro Ingredients, with monthly sales of 118,500 units and monthly revenue of $2.5 million, equivalent to about 18.14 million RMB;
The fourth place is a women’s probiotic supplement sold by the TikTok Shop US store O Positiv, with monthly sales of 103,500 units and monthly revenue of $2.2 million, equivalent to about 15.96 million RMB.
Image source: Dida Dog
Among them, the top-ranked supplement 【15 Day Cleanse - Gut and Colon Support】 has maintained strong sales since May. According to the rankings, this supplement has consistently held the number one spot, ranking first in the monthly list for May, first in the weekly list for June (6.10-6.16), and first in the daily list (6.16), all dominated by this product.
In the past 30 days, 25 influencers have promoted this product. One TikTok influencer, kingkeraun, who has 1.5 million followers, achieved impressive results with one promotional video, reaching 1.1 million views and a high number of likes after posting.
Screenshot of TikTok influencer kingkeraun’s promotional video
Another supplement also made it into the fiercely competitive Top 10 weekly list for June (6.10-6.16), which is the 【Multi Collagen Peptides Powder】 from TikTok Shop US store Micro Ingredients.
This product had weekly sales of 18,700 units and weekly revenue of $467,200, equivalent to about 3.39 million RMB. In the past 30 days, a total of 59 TikTok influencers have promoted this product.
Screenshot of TikTok influencer yolandagarcia.r’s promotional video
Looking at the daily rankings (6.16), besides the top product, another supplement also appeared in the Top 10 list. As shown in the image below, this supplement belongs to the nutritional category, with daily sales of 2,100 units and daily revenue of $61,300, equivalent to about 444,800 RMB, ranking 10th on the list.
Screenshot of TikTok influencer’s promotional video
The outstanding performance of health supplements in the US market reflects the huge demand for health products among consumers, while also showcasing the strong vitality of TikTok Shop in the e-commerce sector. In the future, as TikTok Shop continues to optimize user experience, introduce more high-quality brands, and strengthen platform security and logistics services, its global market position is expected to be further consolidated.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: June 19, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.