How did a hardware factory achieve 560000 views per video on TikTok?!

Even the most traditional hardware factory can become a "star" on Tuke, can you believe it?

Yonglida Sheng Hardware Products Co., Ltd. has made it happen.

Their Tuke account shoelaceaglets reached 44,000 views on the very first video, and later achieved an impressive result of over 560,000 views on a single video.

Some people may be surprised by this, wondering if Tuke is not the "domain" of B2C brands and personal brands? Is it really suitable for B2B?

That's right! Tuke is indeed suitable for B2B.

Search the topic #factory, and there are more than 900,000 related posts on Tuke, which shows how popular the factory topic is on Tuke. People are full of curiosity about the production process and machine operation behind factories, and this interest is reflected in such a massive number of posts.

So how exactly can you gain traffic and inquiries through Tuke? You can refer to the following analysis of Yonglida Sheng Hardware Products Company's strategy explained by Tuke.

Strategy 1: Real-shot videos + Direct link on Tuke homepage

Yonglida Sheng Hardware Products Company focuses on producing metal accessories, such as shoelace metal tips, shoelace metal aglets, shoe ornaments, metal plugs, metal tags, metal nameplates, and metal spring hooks.

This directly determines the content of their videos, which are mainly about the above products. From the production process, to accessory display, and then to matching effect display, this hardware factory uses real shooting techniques to fully showcase the factory situation and product details, not only attracting the attention of viewers but also potential customers, ultimately gaining many inquiries.

To promote conversion and gain more inquiries, Yonglida Sheng Hardware Factory also directly placed an overseas independent website link on the Tuke account homepage. In this way, customers who want to inquire can simply click the link to jump to the official website for detailed consultation. Very convenient and efficient.

Strategy 2: Establish an overseas independent website

Key point: Yonglida Sheng Hardware Products Company has also established an independent website overseas.

Some people may think: There is no need to build an overseas official website, only B2C companies need it, just to provide users with a platform to place orders.

This idea is completely wrong! Building an overseas official website is equally crucial for B2B companies! This is because overseas customers often use the beauty and professionalism of the official website to judge whether a company is worth cooperating with. A perfunctory website, or no website at all, will make overseas customers feel "this company is unreliable", resulting in a lower willingness to cooperate.

Therefore, for domestic factories that want to do Tuke, simply shooting and uploading videos is far from enough; an overseas independent website must also be established.

Screenshot of Yonglida Sheng Hardware Products Company's overseas independent website

Strategy 3: Simultaneous launch on Amazon

Yonglida Sheng Hardware Factory has also launched its self-produced accessory products on Amazon, focusing on: to B + to C, achieving multi-channel customer acquisition and revenue generation.

In addition to the strategies introduced above, for domestic factories that want to do Tuke, Tuke also strongly recommends building aTuke matrix account, that is, registering multiple Tuke accounts to publish content, so as to better increase factory exposure and obtain potential customer inquiries.

At the same time, it is also necessary to register accounts on social media platforms such as Facebook, Instagram, X, and YouTube, and publish content, with the same purpose of increasing the factory's overseas exposure and gaining more potential customers.

If the budget is sufficient, the factory's overseas official website SEO should also be done. Through Google SEO optimization, your overseas official website can achieve better search result rankings on Google, so that more potential customers can find you.

Conclusion

It's not as difficult as you think for traditional factories to do Tuke. There are already many examples proving that it is very feasible. Perhaps, the next one to achieve millions of views and continuous orders will be you!