After Tuke E-commerce made its comeback in Indonesia, it proved its enormous potential with real results.
According to reports, since returning to the Indonesian e-commerce market, Tuke Shop has developed rapidly, delivering impressive results that have strongly countered some of the negative predictions:Beauty category product sales surged by 250%; FMCG category sales revenue increased by 80%, and sales volume grew by 96%.
In addition, Indonesia also became the country that contributed the most GMV to Tuke in 2023, accounting for as much as 28%, far ahead of Thailand in second place with 21.53%.
Image source: YipitData, China Merchants Securities
Indonesia has clearly become an important market for Tuke E-commerce development, and is also an excellent choice for domestic brands to go overseas and market through Tuke.
Below, Tuke has compiled a ranking list for February 2024of Tuke Shop Indonesia market categories and products to help everyone understand the current situation of Tuke Shop Indonesia market and keep up with the latest trends.
Top 6 categories in February and their proportion among the top 20
Top 10 products by monthly sales volume
According to the data, the six best-selling categories in the Tuke E-commerce Indonesia market in February areMuslim fashion, beauty & personal care, home daily necessities, women's clothing & lingerie, home textiles, and food & beverages. From the proportion among the top 20, it can be seen thatbeauty & personal care is the hottest category (Top 1), followed by Muslim fashion, accounting for 35% and 30% respectively.
Among the rankings, one Tuke shop stands out,@KENAN HIJAB INDONESIA. This shop mainly sells Muslim clothing, and two of its products made it into the top 10 Tuke Indonesia E-commerce product sales list for February, generating a monthly sales revenue of8.7 billion rupiah, equivalent toUS$567,200. The most popular product in this shop is a Muslim matte casual hoodie, with a staggering monthly sales volume of over 250,000.
However, if we look at monthly sales revenue, the shop KENAN HIJAB INDONESIA, which has two products on the list, is no longer ranked first. The Tuke shop mainly selling beauty & personal care products,@yessicas shop, achieved the highest sales revenue in February, reaching11.6 billion rupiah, equivalent toUS$745,000. The most popular product in this shop is a stick mask, with monthly sales exceeding 180,000. Data shows that 35 influencers are promoting this product.
Top 10 products by monthly sales revenue
According to the data, beauty & personal care products continued to dominate the Tuke Indonesia E-commerce monthly sales revenue rankings in February.
Among them, the beauty & personal care products from Tuke shop@Glafidsya Skincare are the most popular, with six products making the list, generating a total sales revenue of96.8 billion rupiah, equivalent toUS$6,080,700, which has caused quite a stir.
"Jelly Booster Glow & Brightening | Glafidsya Glow" is the "star product" of this shop, with a single product sales volume of 14,700 units in February.
Summary: The beauty & personal care category in the Tuke Indonesia E-commerce market is currently a major hit, with multiple beauty & personal care brands achieving impressive sales revenue and sales volume in February. At the same time, Muslim clothing is also a product that Indonesian consumers are keen to purchase, which is related to Indonesian cultural beliefs. In addition, women's clothing & lingerie, food & beverages, and home daily necessities also have a large audience in Indonesia. Judging from the prices of high-sales products, Indonesian consumers tend to prefer cheap, practical, and high cost-performance products.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: March 12, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.