English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Case Background: Mosaic Hero "is a pixelated RPG game under Efun, officially launched in Japan in August 2023. In fact, as early as January of the same year, the game had been launched in Hong Kong, Macau, Taiwan, Malaysia, South Korea and other places, achieving impressive results on various charts
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MeToo is a fast-moving consumer goods brand that targets young consumers and fashion brands with mouthwash as a breakthrough point to enter the Indonesian market. The brand observed a rigid demand for mouthwash during the Indonesian holy month of Ramadan and chose to produce the product during the month
Background: During the month of Ramadan, there are many activities such as going out for gatherings and social visits, which will lead to a huge demand for fashionable clothing among Middle Eastern consumers. Ounass hopes to use the shopping frenzy before Eid al Fitr to directly drive its own GMV increase, so during Ramadan
The case background is in Brazil, where over 80% of people believe in Christianity, making Christmas one of the most significant shopping nodes in the area. Due to its location in the southern hemisphere, Brazil presents a completely different style from Europe and America during the summer season of Christmas. Beauty also captures this
Background: Million Lords is an SLG game under the well-known European game publisher Million Victories. Its classic hardcore 4X gameplay has attracted a large number of strategy game enthusiasts. Players can establish and expand themselves in the game
Background: SAIC MG officially entered the Chilean market in 2008, continuously expanding its product line by introducing new energy vehicles, fuel vehicles, and connected vehicles, providing high-quality products and services to local consumers, and gaining a good reputation. In 2020, it was awarded
As a well-known beauty brand in China, ONLYOU has a certain level of popularity and recognition in the Indonesian market. However, facing the increasingly fierce competition in the local e-commerce market, ONLYOU has been thinking about how to better penetrate the market and achieve sales breakthroughs. repeatedly
Case background: In the context of globalization, B2B clothing production enterprise Zhongfang Industry, in order to find more overseas distributors, joined hands with TikTok for Business to optimize advertising costs through technological co construction, finely reach potential customers, and quickly improve the quality of leads. This cooperation helps
With the improvement of quality of life, people's demand for health is increasing day by day, especially women's attention to personal health and image has reached a new high.
Background: Banco Falabella is a bank under the Falabella Group, the largest retailer in Latin America, with customers spread across Chile, Peru, Colombia, and other regions. With the flourishing of e-commerce platforms and digital economy in these regions, local financial services
In today's fast-paced consumer goods market, the Quwu grocery industry is facing the dual challenges of rapidly changing consumer preferences and frequent new competitors. As one of the industry leaders, Miniso strives to always occupy a place in the hearts of consumers
This report is a research report on how overseas brands can achieve efficient communication on TikTok in 2024. The report was released by the Overseas Research Institute, aiming to provide effective communication strategies and methods for overseas brands on the social media platform TikTok
The output of the US market remains at the forefront, and the recovery of the Indonesian market has little impact on the US market. From the distribution of sales in mainstream TikTok sales countries in Q4 2023 and Q1 2024, it can be seen that: 1. The proportion of sales in the US market remains stable at around 15%, even if the Indonesian market regains its output in the return of Double 12 in 2023