Why do mechanical and electrical enterprises attract a large number of fans on YouTube when going global?

According to statistics from the General Administration of Customs, by the first half of 2024, the import and export value of China's electromechanical products increased by 5.5% year-on-year, reaching USD 1,463.13 billion. Among them,electromechanical products account for nearly 60% of total exports.

It can be said that at present, China's electromechanical export sector is showing vigorous development momentum and multiple positive trends. The environment for foreign trade is also extremely optimistic, providing a golden opportunity for the expansion and strengthening of enterprises engaged in electromechanical products.

In this environment, there is an enterprise dedicated to motor manufacturing that, through carefully planned channel content and marketing strategies, has attracted a large number of fans on YouTube and achieved impressive results.

As of now, itsYouTube account has 132,000 followers, and the channel's videoshave a maximum view count of 9.23 million, with many popular videos exceeding one million views. This enterprise isSMT Intelligent Equipment Manufacturing (Zhejiang) Co., Ltd., which focuses on motor manufacturing.

Screenshot of SMT's Youtube channel

SMT Intelligent Equipment Manufacturing (Zhejiang) Co., Ltd. is located in Suzhou, at the heart of the Yangtze River Delta economic circle. For many years, the factory has focused on the field of motor manufacturing, providing customers with one-stop solutions from design to delivery. The company's core business mainly focuses on the innovative R&D, precision manufacturing, and global sales of induction motor machinery.

The products produced by SMT not only meet the domestic market's requirements for motor technology, but also, thanks to their excellent performance and reliability, have successfully entered the markets of North America, South America, Western Europe, Eastern Europe, East Asia, Southeast Asia, the Middle East, Africa, and Oceania, achieving a global business layout and coverage.

Today, Tuke will give you a detailed analysis of how this company has laid out its marketing strategy on YouTube.

Screenshot of SMT's official website

1. Building the Enterprise Account

When building a brand account, it is necessary to provide relevant company information and verify the domain name, etc., which can increase the channel's authority and credibility. For example, SMT has built a very professional official account, with relatively vertical videos, so that users are immediately attracted when they enter the homepage, and it is clear at a glance which industry the account is engaged in.

Screenshot of SMT's Youtube channel list

2. Improve Channel Information

SMT's channel name is concise and related to the brand, using the company's abbreviation. This design is both authoritative and easy to remember.

For the channel introduction, SMT has written it in detail, including the brand background, product features, and the main direction of the channel's content. This approach demonstrates the company's strength and introduces its main products in detail. At the end of the introduction, it also attaches the official Facebook link, making it very convenient for consumers to check.

Screenshot of SMT's Youtube channel homepage

3. Clarify Channel Content Positioning:

According to the brand's characteristics and the needs of the target audience, clarify the channel's content positioning and theme direction. Similar to the SMT account, their content has a strong professional orientation, which allows for precise user targeting for product promotion on YouTube.

Screenshot of SMT's Youtube channel list

4. Create High-Quality Content

You can refer to the SMT account to produce series videos. The content of SMT's video account is mainly live-action, mainly showcasing the details of the electromechanical product series and tutorial series. We can clearly see the internal environment of the factory and the specific production process of the products, as well as how the machines are debugged and operated later.

The content sections on the account's homepage are also very detailed, such as: product series, tutorial series. As soon as users enter the homepage, they can immediately find the section they need and quickly locate the target product.

It is precisely through such section arrangements and content design that every video on SMT's YouTube channel can exceed ten thousand views, and most videos can exceed one million views.

Therefore, to ensure that video content is high-quality and valuable, design the homepage and shoot content from the user's perspective, so as to retain users. This requires enterprises to use professional photography and editing equipment and produce diversified content formats.

Screenshot of SMT's Youtube channel list

Through SMT's overseas case, it is not difficult to find that, in fact, overseas social media marketing and brand promotion are not as complicated and difficult as everyone imagines. As long as we diligently study the target market and flexibly use social media tools, we will definitely achieve satisfactory results.

For domestic enterprises going global, it is indeed a vast world. I hope everyone can bring their brands to the world stage.