In the wave of global brand expansion, TikTok is rapidly becoming an unignorable marketing platform. Recently, EXPLODING TOPICS released the "TikTok September 2024 Latest Hot Trends Report."
Tuke has compiled the top ten trends from the report, which not only reveal the direction of change on the TikTok platform but also provide important market insights for brands.
Trend 1: The Rise of TikTok Direct Selling Model
Keywords: TikTok Dropshipping
Search volume growth over the past 5 years: 6800%
Total TikTok posts: 1.1 million
Trend analysis: The direct selling model continues to be popular on TikTok, allowing sellers to sell products directly to consumers without intermediaries, significantly reducing warehousing costs and inventory risks. This model enables brands to manage their supply chains more flexibly while enhancing brand awareness. For cross-border e-commerce sellers, TikTok is not only a display platform but also an actual sales channel.
Image source: EXPLODING TOPICS
Trend 2: Acne Patches Become the New Favorite in Beauty Category
Keywords: Mighty Patch
Search volume growth over the past 5 years: 371%
Total TikTok posts: 6,144
Trend analysis: Mighty Patches is an acne patch launched by Hero Cosmetics, and users share their experiences on TikTok. This product, which absorbs pimples directly without squeezing, is widely praised for its convenience. The discussion heat of acne patches on TikTok continues to rise, further boosting sales on platforms like Amazon, where it currently has a rating of 4.5 stars and over 140,000 reviews.
Image source: EXPLODING TOPICS
Trend 3: The Rise of Book Communities, BookTok Drives Reading Craze
Keywords: BookTok (TikTok sub-community)
Search volume growth over the past 5 years: 99 times increase
Total TikTok posts: 34.3 million
Trend analysis: BookTok is a TikTok sub-community formed by book lovers and has become a global trend. This community attracts a large number of users to watch and discuss reading-related content, with total views exceeding 100 billion. Video content usually includes book reviews, reading suggestions, and humorous interactions.
Image source: EXPLODING TOPICS
Trend 4: TikTok Shop Fuels Booming Social E-commerce
Keywords: TikTok Shop
Search volume growth over the past 5 years: 9500%
Total TikTok posts: 4 million
Trend analysis: As an e-commerce feature, TikTok Shop greatly simplifies the process for brands and creators to sell products directly through the platform. Through videos, live streaming, and other formats, brands can complete the user purchase journey within the platform. More than 500,000 sellers have registered, and the e-commerce function, combined with platform promotion tools such as Fulfilled by TikTok (TikTok fulfillment service), further drives the development of social e-commerce.
Image source: EXPLODING TOPICS
Trend 5: Korean Skincare Brands Expand Globally
Keywords: Beauty Of Joseon
Search volume growth over the past 5 years: 8600%
Total TikTok posts: 83,000
Trend analysis: Beauty Of Joseon is a skincare brand from Korea, featuring natural ingredients and inheriting the traditional beauty rituals of the Joseon Dynasty. The brand's natural philosophy and effective skincare formulas have been widely spread through TikTok user recommendations, accumulating over 162,000 fans on TikTok Shop and tens of thousands of sales. Leveraging the influence of social platforms, the brand has achieved rapid global expansion.
Image source: EXPLODING TOPICS
Trend 6: TikTok Ads Become a New Tool for Brands to Reach Users
Keywords: TikTok Ads
Search volume growth over the past 5 years: 3100%
Total TikTok posts: 87,400
Trend analysis: TikTok ads are gradually becoming an important tool for brands to reach their target audience. Advertisers can optimize ad content by setting specific goals (such as increasing website traffic or followers) and use the platform's promotion features to accurately target users. Compared to other platforms, TikTok ads enhance the connection between brands and users through short videos and interactive content.
Image source: EXPLODING TOPICS
Trend 7: Pink Stuff Becomes a Hot Influencer Product in Home Cleaning Market
Keywords: Pink Stuff
Search volume growth over the past 5 years: 368%
Total TikTok posts: 39,100
Trend analysis: Pink Stuff is a multi-purpose cleaning paste widely used to remove dirt from various surfaces. This cleaning product has gained huge popularity on TikTok due to its outstanding cleaning effect and word-of-mouth among users, gradually becoming a "viral" product in home cleaning.
Image source: EXPLODING TOPICS
Trend 8: Fitness Craze Drives #Gymrat Trend
Keywords: Gymrat
Search volume growth over the past 5 years: 2433%
Total TikTok posts: 6.6 million
Trend analysis: With the rise of healthy lifestyles, the #Gymrat tag has quickly become popular on TikTok. Fitness enthusiasts attract a large number of users by sharing workout results, fitness tips, and motivational videos, even inspiring more people to participate in fitness.
Image source: EXPLODING TOPICS
Trend 9: ASMR Videos Become a New Trend
Keywords: TikTok ASMR
Search volume growth over the past 5 years: 2633%
Total TikTok posts: 30.3 million
Trend analysis: ASMR is an experience that makes people feel relaxed through specific sounds or visual stimuli. More and more users are posting ASMR content on TikTok, from chewing sounds to gentle object rubbing sounds. These videos quickly attract a large number of fans due to their relaxing effects. ASMR content is not only popular on TikTok but also receives high view counts on platforms like YouTube.
Image source: EXPLODING TOPICS
Trend 10: Fashion Content Leads TikTok Trends
Keywords: TikTok Fashion
Search volume growth over the past 5 years: 1133%
Total TikTok posts: 62.4 million
Trend analysis: Fashion content occupies an important position on TikTok, with more and more fashion brands such as SKIMS, Shein, and Nike using TikTok to promote new products. Creators inspire users to purchase related brand products by posting fashion outfits, clothing recommendations, and more. TikTok Fashion not only gives brands exposure but also drives the evolution of trends in the fashion industry.
Image source: EXPLODING TOPICS
These top ten trends undoubtedly provide new opportunities for brands to go global. By keeping up with these trends, merchants can better understand user needs, optimize content strategies, and seize new opportunities in the international market. Tuke looks forward to seeing your performance.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: September 12, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.