English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Based on the data tracked by the third-party TikTok data analysis platform EchoTik, it is unofficial full data. Based on privacy and data security considerations, the data in this report has undergone desensitization processing.
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Health products are still popular in the US region
Its economy is still continuing to improve.
Leading in the field of social media, TikTok has set its sights on the search industry, a move seen by some as a "challenge" to Google.
With the rise of the global camping market, outdoor products have become a rapidly growing popular category. Although the domestic outdoor market started relatively late, with a mature full category supply chain, Chinese outdoor brands still occupy a place in the global market and have ushered in development
In the digital age, TikTok has become one of the most popular short video platforms worldwide. For foreign trade enterprises, TikTok is not only a window to showcase products and services, but also an important tool to open up international markets and expand new customer groups.
Recently, TikTok Shop has launched new cross-border e-commerce policies in Southeast Asia and the United States, further lowering the threshold for merchants to enter.
With the arrival of summer, the temperature in North America continues to rise, and various seasonal products are also entering the peak sales season. On TikTok's US platform, cooling devices such as inflatable swimming pools and home ice makers are becoming popular among consumers.
The current situation of TikTok in the United States in 2024 presents a positive development trend, with rapid user growth and high engagement, but also facing severe political and legal challenges.
Internet giants have started to work on AI
A deep understanding and rational use of social media algorithms is an essential skill that every enterprise needs to master.
Overseas, the furniture market is booming
Lei Yi Optoelectronics, with a 24 second video, successfully gained 12.7 million views on TikTok and received numerous inquiries from the LED factory.