Domestic wig brands go global and sell a wig for thousands of dollars?

With the advancement of globalization, China's cross-border e-commerce industry is thriving. Even an ordinary wig can sell well in overseas markets and be exported at extremely high prices.

This phenomenon is happening in Xuchang City, Henan Province, where high-priced wigs going overseas are especially common. There are more than 5,000 wig OEM factories and enterprises here. According to incomplete statistics, about three-fifths of the world's wigs come from Xuchang. Its wig products are exported to more than 120 countries and regions every year, making it the undisputed "global wig capital."

Unice Official Website

Within this mature production chain, many wig factories focusing on overseas markets have emerged, among which Xuchang Longqi E-commerce Co., Ltd. stands out in particular.

As a member of the wig export industry, the UNice brand under Xuchang Longqi E-commerce Co., Ltd. is highly favored by overseas consumers. So, why has UNice stood out among so many wig brands? What efforts has Xuchang Longqi E-commerce Co., Ltd. made in overseas operations? Today, Tuke will give you a brief introduction!

Unice Store Products

Hu Yunlong, the founder of the UNice brand, is a native of Xuchang. He started working in a local wig factory in Xuchang as a teenager and established Xuchang Longqi E-commerce Co., Ltd. in 2011.

At first, Hu Yunlong mainly did B2B wig wholesale business through third-party platforms. However, after some time, he found that foreign consumers had increasingly higher requirements for purchasing wigs, so he began to shift to B2C, hoping to firmly grasp customer resources in his own hands.

At the same time, Hu Yunlong began to use TikTok for brand promotion. Currently, the main account has 337,800 followers, which is quite impressive in terms of numbers. And it's not just the main account; other UNice TikTok accounts also have good follower numbers after operation, with 147,700 and 4,577 followers respectively.

The content of UNice's TikTok videos mainly focuses on showing wig details, the process of wearing wigs, and the effect after wearing them. No beauty filters or other effects are added, so users can see the most authentic details and results of the wigs through the videos.

It must be said that this kind of authentic video content is the best way to build trust with potential customers and stimulate their desire to purchase.

To promote conversions, UNice also places purchase links on its TikTok homepage. By clicking, users can contact influencers or enter the store to make purchases, which is very convenient.

In addition to TikTok, UNice also operates on YouTube, collaborating with platform influencers to showcase and promote products. Currently, its account has attracted 1.29 million followers, and the total video views have reached 2.03 million.

As for the conversion rate of UNice's videos, it is also excellent. Each quarter, nearly 160,000 people add UNice wig products to their shopping carts, and the return on investment can reach 1:5.

According to Tuke's understanding, UNice almost publishes new video content every day. The video content mainly includes wig display videos, wig try-on tutorials, hair care detail operations, etc., which are similar to the content posted on TikTok. In short, every video is closely related to the product itself.

Youtube Channel Videos

For enterprises, product strength is certainly important, but to open up overseas markets, correct and effective marketing strategies are also indispensable. The overseas expansion of the Unice wig brand is a great example.

Therefore, in the future, when going overseas, everyone can use TikTok as the main marketing platform, while also operating YouTube, Instagram, and other overseas social media, thus reaching overseas users from multiple dimensions and paving the way for product promotion + sales overseas.