English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
"Now, brands are more in need of judgment capability" In the past two years, AI video generation tools have seen a surge. From text-to-video, to image-driven motion, to one-click face swapping and batch editin...
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Overseas version of 'Li Jiaqi' assembled! ChatGPT, Gemini, Claude debut on the same stage, AI full-chain empowerment! In April this year, TikTok Shop...
Case Background 52TOYS is deeply expanding into the US market, requiring full responsibility for account operations, shop operations, and livestreami...
eBay upgraded from traditional shelf e-commerce to a content + shelf dual-drive model, activating private traffic through in-app live streaming content operations. They planned live content such as product explanations, usage tutorials, and interactive activities, combined with in-app push notifications and limited-time offers to drive traffic to the live rooms. Within one month, they achieved live streaming from 0 to 1 in the app, with GMV exceeding $10,000, validating the feasibility of the content + shelf dual-drive model.
Marriott Hotel Group, to enhance the overseas visibility of its hotels, invited overseas influencers for a 6-day, 5-night in-depth experience covering Shanghai, Suzhou, and Nanjing. Through an integrated marketing approach combining offline experiences with online seeding, content created from the influencers' perspectives was widely disseminated on overseas social media, achieving over 100,000 exposures and more than 1,000 inquiries, effectively boosting the brand's overseas market appeal and booking intentions.
Moodoor, a personal care and home cleaning brand, achieved 1200K+ impressions and $50,000+ GMV by collaborating with 160+ local influencers for scenario-based sales. Learn how Moodoor leveraged its influencer matrix and content strategy to drive overseas sales explosion and brand penetration.
Zhongyu HVAC acquired 400+ overseas precise business leads at a low cost of $2,500 through targeted B2B advertising, achieving high ROI customer acquisition. Learn how Zhongyu HVAC leverages precise audience targeting, contextual creatives, and conversion path optimization strategies to expand into overseas B2B markets.
RELLECIGA swimwear cold start on US TikTok, GMV exceeded $80,000 in 2 months, order volume and customer count increased by 3 times. Learn how RELLECIGA achieved rapid breakthrough through the dual-wheel drive of official account short videos + influencer sales matrix.
OZWEAR's full-chain TikTok e-commerce operations in the US market achieved a GMV of over one million US dollars in six months, with an ROI of 5. Learn how OZWEAR realized brand-wide growth through official account live streaming, influencer affiliate marketing, and full-chain store operations.
ROX Motor achieved 14.9K views and 5,938 interactions in a single livestream on TikTok through refined operations, with 95% of traffic coming from livestream recommendations. Learn how ROX Motor uses strategies such as warm-up traffic attraction, immersive test drive experiences, and real-time interaction conversion to expand overseas markets.
Starting from July 7, 2026, TikTok Shop Southeast Asia cross-border store will officially update its community guidelines on weight management and mu...
In backyards of European and American households, above-ground pools have long been a summer staple. For years, this track has been dominated by two...
Recently, the most discussed topic in the cross-border e-commerce circle is the EU's upcoming ban on social media for minors. Last September, Ursula...