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TikTok for Business: 2024 Short Drama Overseas Marketing White Paper
TikTok Industry Research and Analysis Report

TikTok for Business: 2024 Short Drama Overseas Marketing White Paper

Currently, the trend of short dramas is sweeping across the globe. According to Sensor Tower statistics, the popularity of short drama in the overseas market has increased sharply in the past year. As of the end of February 2024, more than 40 short drama applications have tried to enter the overseas market, with a cumulative download volume of nearly 55 million times and an in app revenue of 170 million US dollars.