Which products exploded in sales in the US region over the past week? Which stores saw their weekly sales soar? And which influencers stood out with their selling power? Don’t worry, let’s take a look together with TuKe!
Image source: TuKe Going Overseas
US Region Weekly Best-Selling Products List
Ranked No.1 on the best-seller list is a pair of wireless Bluetooth earphones with real-time translation in 148 languages, from the well-known brand MINISO. The price is $13.99. In the past week (11.25-12.01), these Bluetooth earphones sold an impressive 99,400 units in TikTok US stores, generating over $1.1 million in sales, which is about 7.9954 million RMB.
Ranked No.2 is a health supplement priced at $45.99. Thanks to American consumers’ high focus on personal health, health supplements have a huge market in the US. Reportedly, the US health and wellness market size was $1,282.9 billion in 2023 and is expected to reach about $2,188.16 billion by 2033. Therefore, it’s no surprise that this supplement exploded in sales in TikTok US stores last week, with weekly sales exceeding 61,900 units and weekly revenue over $1.1 million.
Ranked No.3 is also a pair of Bluetooth earphones from MINISO, priced at $16.98. Last week, a total of 54,400 units were sold, with TikTok US store weekly sales reaching $793,600, which is also an excellent result.
Image source: DidaDog
US Region Weekly Best-Selling Stores List
The ranking of TikTok US stores is also worth noting. Last week’s No.1 in sales was the beauty and personal care store [Tarte Cosmetics], with weekly sales of 147,800 units, up 3% from the previous week, and weekly revenue of $3.7 million, about 26.9 million RMB.
Ranked No.2 is [MINISO.US], with weekly sales of 147,300 units, up 120% from the previous week, and weekly revenue of $1.8 million, about 13.08 million RMB.
Ranked No.3 is the store [SoundWave Audio Store], whose weekly sales skyrocketed by 8,866% last week to 98,000 units, with weekly revenue of $1.6 million, about 11.63 million RMB.
Image source: DidaDog
US Region Weekly Influencer Sales List
Now let’s look at last week’s influencer rankings. Many TikTok influencers achieved impressive sales results in the US region last week. Ranked No.1 is TikTok influencer @simplymandys, who has 326,300 followers on TikTok and sold a total of 29,800 items last week, mainly beauty products.
Ranked No.2 is TikTok influencer @tarte cosmetics, a brand influencer with over 1.5 million followers on TikTok. Last week, they sold a total of 11,500 items, mainly beauty products, which are very popular among female consumers.
Ranked No.3 is TikTok influencer @Evan Era, who has over 2.2 million followers on TikTok and sold over 9,800 items last week. This TikTok store mainly sells beauty products, including magic props, board games, etc.
Image source: DidaDog
The above is the ranking of TikTok US region’s best-selling products, top stores, and influencer sales over the past week. Hope this is helpful to everyone!
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Marketing Information and Solutions
- Published: December 10, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.