English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
The live streaming sales of influencers are becoming increasingly popular in Thailand
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The Trade Desk has released the "2024 Holiday Marketing Season Chinese Brand Going Global Guide Report", which mainly analyzes the market trends of the 2024 US holiday shopping season and provides marketing guidelines for Chinese brands going global, as follows:
Mavwicks Fragrances， A brand founded by women with the core of empowering others is sparking a "self pleasing" revolution in the global market with its unique fragrance products.
In recent years, with the gradual deepening of the concept of "skincare style hair care", consumers' demand for hair care products has become increasingly diversified. They not only pursue hair that looks dense and has fluffy roots, but also pay attention to the safety of product ingredients, high cost-effectiveness, and environmental protection characteristics.
According to eMarketer's latest estimate, global e-commerce sales are expected to surpass the $6 trillion mark by 2024 and further soar to $7 trillion by 2025.
In Southeast Asia, TikTok Shop has developed rapidly and has become an important player in the e-commerce industry in the region. According to the latest data, TikTok Shop's e-commerce GMV in Southeast Asia has tripled, reaching $4.4 billion. So which Southeast Asian country is good to do TikTok Shop in
This report introduces the best practices of TikTok e-commerce for novice small and medium-sized enterprises. The main content includes TikTok advertising basics, a list of steps for launching an advertising campaign for the first time, as well as relevant cases and tips
The "2024 Southeast Asian Mobile Game Marketing Trends Insight" released by the Big Data Research Institute mainly analyzes the marketing trends of Southeast Asian mobile games in 2024 from the perspective of advertising placement data, including the number of advertisers, material placement, marketing situation of different types of mobile games, and
The "SAP Emarsys: 2024 DTC Marketing Trends White Paper for Overseas Brands" mainly explores the trends of DTC marketing for overseas brands, including the development history, advantages, marketing strategies, and related case analysis of DTC models, providing comprehensive marketing guidance for overseas brands
What does the old brand rely on to become popular?
Chinese e-commerce platforms are rapidly expanding globally, with Pinduoduo's cross-border e-commerce platform TEMU particularly eye-catching in the Southeast Asian market.
Top domestic brands continue to make efforts overseas
Affordable skincare products have become a marketing miracle on TikTok