English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
The Southeast Asian market is experiencing a consumer upgrade, with a surge in demand for home electronics products.
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In the United States, a "grandmother level" entrepreneur Tina Castaneda became popular on TikTok with a seasoning ball, earning the nickname "American godmother" among netizens.
This document is a detailed manual for global e-commerce platforms, compiled and published by ESG Cross border. The manual aims to help cross-border e-commerce practitioners understand e-commerce platforms around the world, provide them with one-stop solutions, and assist them in expanding into international markets.
The global retail e-commerce market has been growing year by year, but due to the significant decline in CAGR caused by the pandemic, it is expected that the sales revenue will exceed 6 trillion US dollars in 2024; The global cross-border B2C e-commerce market is expected to reach $7.9 trillion by 2030, with a CAGR of 29.2%. The Chinese e-commerce market is mature but the growth rate is slowing down
After a three-year hiatus, returning once again, the former top tier interpreted the "return of the king" with their strength.
As a platform that gathers hundreds of millions of young users, TikTok has become an effective channel for brands to expand overseas due to its large user base, strong traffic distribution, and personalized content recommendation system.
With the increasing demand for localization, personalization, and innovation in the global market, brand going global is no longer the exclusive domain of large enterprises. Today, many brands that used to only exist in the domestic market through OEM models are expanding their international markets through social media platforms and e-commerce channels
Black Friday is approaching, and the popularity of the "Black Friday promotion" on TikTok has already skyrocketed, with views exceeding 2 billion.
Those who often watch American TV shows should know that a large part of people in the United States have naturally curly hair, which has led to a sharp increase in demand for hairdressing and hair care in the local area.
Discussion on streaming media television: The core cornerstone of its commercialization is high-quality content. In the past, it relied on copyright and exclusive content to gain viewers. Now, due to rising content costs and the rise of brand sponsorship advertising models, brands can use this to reach consumers and influence decision-making. Chinese enterprises going overseas
Ronnie O&Sullivan, born on December 5, 1975 in Essex, is one of the most successful players in snooker history. Renowned for his outstanding basketball skills and unique personality, O'Sullivan has 260000 followers on TikTok and is highly regarded worldwide
From Christmas to New Year, winter is the period of the highest increase in consumer demand, especially on the short video platform TikTok. If brands can proactively layout winter hot tags, they can seize the opportunity in this year-end promotion war.
When it comes to TikTok, many people may think that it is the home of To C companies, but in fact, there have been many successful cases of To B companies doing TikTok in the market. As a platform with strong user inclusiveness and a large base, TikTok also provides a huge market for B2B enterprises