A factory in Jiangxi has surpassed 13.7 million views for a single TikTok video! How did it happen?

When it comes to TikTok, many people think it is the main stage for to-C companies, but in fact, there have already been many successful cases of to-B companies on the market using TikTok. As a platform with strong user inclusiveness and a huge user base, TikTok also provides tremendous market opportunities for B2B companies.

Today, Tuke wants to talk to everyone about a Chinese overseas company that is very popular on the phenomenal overseas social media platform TikTok—A certain smart TV factory in Ganzhou, Jiangxi (the real name of the factory is not convenient to disclose).

Currently, its TikTok account @factory_in_china has 484,300 followers and 2.9 million likes.

Number of followers and likes of the TikTok account of a certain smart TV factory in Jiangxi

This factory is located in Ganzhou, Jiangxi, and is a smart TV manufacturing enterprise. After seeing the huge business opportunities brought by overseas markets, it began to use TikTok as a social media platform to expand overseas markets, aiming to acquire inquiries and orders at low cost.

Specifically, how does this smart TV factory in Ganzhou, Jiangxi lay out its TikTok strategy?

Next, Tuke will take everyone to have a look together.

♦ Account Operation: Focus on a Single Account

This smart TV factory in Jiangxi did not adopt a multi-account matrix strategy on TikTok, but instead concentrated its resources on one main account—@factory_in_china.

The benefit of this approach is that it saves operational costs and allows for better focus on the content quality and fan interaction of a single account. However, this also limits the company's exposure to some extent.

Tuke believes that if this smart TV factory in Ganzhou, Jiangxi could open multiple accounts on TikTok and manage them in a matrix style, it would help the company increase its exposure, expand its influence on TikTok, and attract more potential customers to make inquiries.

Image source: TikTok

♦ Video Content: Showcasing Product Selling Points

To allow viewers to intuitively feel the advantages of smart TVs, this smart TV factory in Ganzhou, Jiangxi mainly focuses its TikTok video content on showcasing the product's selling points and performance, with a simple and direct video style.

For example, they demonstrate the smart TV's thinness, flexibility, and real tests of its resistance to dropping, smashing, and stepping on through their videos.

With intuitive demonstrations, viewers can quickly understand the product's advantages, allowing potential customers to clearly perceive the practical value and reliability of the smart TV.

To enhance the appeal of the content, their @factory_in_china account also adopts a straightforward and simple visual communication strategy, using bright green fonts to highlight keywords on their video covers, such as "4k smart TV," "large size," and "factory price," etc.

These keywords directly address the core needs and concerns of potential customers, helping to retain the attention of target customers.

Image source: TikTok

So far, the @factory_in_china account has three videos with over 10 million views, specifically 18.2 million, 13.7 million, and 12.7 million. The most viewed video received 274,400 likes, 11,000 comments, 14,000 shares, and a large number of inquiries.

In addition to the videos with over 10 million views, the @factory_in_china account also has 10 videos with over 5 million views and 29 videos with over 1 million views. It is clear that users are very interested in the video content, and this strategy has brought good feedback to the @factory_in_china account.

Image source: TikTok

♦ Tags: Precise Usage

When publishing TikTok videos, this smart TV factory in Ganzhou, Jiangxi most frequently uses two tags: #fyp and #wholesale. Among them, #fyp stands for "for your page," meaning recommended content for you; while #wholesale means wholesale.

Image source: TikTok

Tuke has learned that these two tags have very high attention on TikTok, with a huge number of published works. Especially the #fyp tag, which has reached 6.3 billion works, while #wholesale is also impressive, accumulating 1.1 million works.

By using these two tags when publishing videos, this smart TV factory in Ganzhou, Jiangxi aims to leverage the popularity of the tags to attract a large number of interested users to its TikTok videos, thereby increasing the click-through rate and exposure of its works, which has a certain effect in attracting traffic.

Image source: TikTok

♦ Conversion Method: Direct Links on Homepage

The TikTok homepage of this smart TV factory in Ganzhou, Jiangxi also adds links to phone, WeChat, and email. When potential customers are attracted by the product display in the video, they can contact the factory directly through these contact methods to obtain product details and discuss further cooperation, which helps promote conversion.

Direct links on the homepage of the factory_in_china account

It is not difficult to see that this smart TV factory in Jiangxi has continuously strengthened its brand influence on TikTok by focusing on single account operation, optimizing tag strategies, and adding direct links on its homepage.

In the future, we look forward to more domestic factories learning from their successful experience, achieving continuous growth in overseas orders, and making a name for themselves abroad!