English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
The "2025 China Cross border E-commerce Large Brand Merchants ERP Demand Insight Report" released by 36Kr Research Institute mainly focuses on the ERP needs of large brand merchants in cross-border e-commerce. The specific content is as follows
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ByteDance withstood hardships and ushered in a new peak
Playing TikTok like this makes it easy to control the advertising system
Domestically, it is still a niche track, while abroad is in high demand
Two major e-commerce platforms simultaneously raise prices
Cross border, local people should also dress up well
Explosive sales are shaping the 'possible' within the 'impossible'
In the wave of brand going global, TikTok has become an important platform for many brands to explore overseas markets with its unique social ecology and strong communication power. However, to truly break through on this platform, not only does it require a short-term surge in traffic, but it also requires communication
In recent years, Vietnam has attracted a large number of cross-border e-commerce companies to settle in due to its rapidly growing e-commerce market and relatively relaxed import policies. However, as the Vietnamese government plans to tighten its tax exemption policy for small packages, cross-border sellers will face new challenges.
In recent years, with the younger generation of Generation Z gradually becoming the dominant force in consumption, the global smart home market has also experienced rapid growth. People's need to free their hands has prompted the upgrading and replacement of clean home appliances.
Laser engraving machines are not widely used in China, but they have been popular abroad for a long time. More and more foreign consumers are beginning to enjoy DIY items.
On the road of global expansion, TikTok Shop has once again made a heavyweight move. Recently, there have been various opinions on the internet. It is rumored that a relevant person has previously revealed that TikTok is intensively preparing to launch e-commerce business in Poland, with plans to officially launch by the first half of 2026 at the latest.
At a time when people are increasingly concerned about their own feelings and have higher demands for beauty, personal protective small appliances aimed at exquisite living are entering consumers' vision at an unprecedented speed.