Former Huawei employee earns profits from entrepreneurship! In its second year of going global, it topped the Amazon category TOP1 with an annual revenue exceeding 200 million yuan

Nowadays, artificial intelligence is profoundly changing our lives. From generating images to answering various questions,AI is almost omnipotent, and the field of translation is certainly no exception.

Empowered by AI technology, the realization of barrier-free global communication is gradually becoming a reality.

Against this backdrop, we must mention the translation earphone brandTimekettle. This brand, born in Shenzhen Nanshan "Little Silicon Valley", has successfully broken the barriers of language communication with its technological wisdom, enabling people from different language backgrounds to communicate without obstacles.

Image source:Timekettle

An awkward overseas trip that sparked entrepreneurial inspiration

Reportedly,the story of Timekettle began in 2016. Its founder, Mr. Tian, was a former Huawei employee, and the opportunity for entrepreneurship came from his parents' trip to Europe.

At that time, Mr. Tian's parents traveled to Europe on their own. Due to his mother's language barrier, even when she felt unwell, it was difficult to ask locals for help, and she even hesitated repeatedly to buy a bottle of water.

This sense of helplessness caused by language barriers made Mr. Tian realize that traditional translation software has significant limitations in use, requiring the phone to be passed back and forth, which is time-consuming, laborious, and offers a poor experience.

Thus, he was inspired to start a business, hoping to create a practical communication assistant for users from different language backgrounds,and the Timekettle brand was born.

Image source:Timekettle

From technological breakthrough to global bestseller

In 2017, its first product WT2 Plus set a crowdfunding record on Kickstarter; in 2018, after the product was officially mass-produced, it quickly topped the sales charts in its category on Amazon US.

Today, this brand with annual revenue exceeding200 million yuan has successfully covered more than 170 countries worldwide, providing translation services to over 400,000 users.

Image source:Timekettle

Effective use of social media

Are you curious abouthow the Timekettle brand promotes itself in overseas markets? Then we have to mention our "old friend" TiKTok!

OnTikTok,the Timekettle brand has established its own brand account @timekettleglobal. As of now, the account has accumulated 36,300 followers and 1.1 million likes.

Although the number of followers is not outstanding, the video content performs brilliantly.

Take the most popular video as an example, we can see that the overall tone of the account's content direction directly hits the curiosity of young people!

Image source:TikTok

The first half of the video is a regular unboxing, while the second half authentically records the girl's expression change from curiosity to surprise after trying theTimekettle three-in-one translation earphones, allowing viewers to naturally feel the pleasant user experience the girl gained from the product.

This video eventually garnered6.5 million views and over one million likes, successfully attracting a large number of target users' attention.

Image source:TikTok

In addition to operating its own account,Timekettle also has its own clever ideas in influencer cooperation. To reach the young market, they found many cross-national couples on TikTok to promote the product.

The Korean-Turkish cross-national couple account @mehtapisme, with 394,400 followers, shot a video for the Timekettlebrandshowing both sides achieving barrier-free communication with translation earphones, resonating with many users living abroad and receiving over70,000 likes.

Image source:TikTok

To innovate formats and add freshness and fun,Timekettle also collaborated with the TikTok comedy couple account @you_fay, which has 2.7 million followers,creating a situational short drama themed"Let my husband believe I can speak 40 languages"..

In the video,thewife completesthemulti-language challenge with the help of earphones, and the husband goes from shock to discovering the truth,realizing that the wife only understood multiple languages because she was wearingTimekettle translation earphones.

After thisfun contentwas released, itaccumulated2.4 million views and 142,900 likes, allowing the audience to recognize the product in areal and naturalatmosphere.

Image source:TikTok

Independent website construction: creating a complete brand experience

Also,the independent website essential for Tuke brands,has also been a key focus for the Timekettle brand.

Image source:Timekettle

The homepage has a dedicated area to highlight the core advantages of the new productW4.

Image source:Timekettle

Moreover, to address users' common questions, they have set up a [Q&A section] on the independent website to help users fully understand the product before purchasing.

In addition, the independent website also includes a real user sharing section.

In this section, consumers can see many real usage stories, such as someone sharing how they used it to solve communication at the airport. These personal experiences are more touching than any product description,and help further promote purchase conversion.

Image source:Timekettle

Conclusion

Currently, in the global market, consumer acceptance of innovative technology productsiscontinuously rising.

The translation earphone Tuke track is still worth trying.

Of course, there is more than one track worth entering.

Smart home, new energy accessories, and outdoor energy storage are all popular tracks.

However,opportunities and challenges coexist. Enterprises intending to go Tuke cannot rely solely on enthusiasm; they need to be fully prepared!

Our slogan is: Never fight an unprepared battle, never take pointless risks!