A Shenzhen LED display factory has become popular on TikTok, with a single video exceeding 100 million views

With the acceleration of globalization, more and more domestic enterprises are beginning to enter the international market.

As one of the most popular social media platforms in the world, TikTok has unsurprisingly become the preferred marketing platform for these companies going overseas.

According to TuKe, a Shenzhen-based LED display factory has taken TikTok as its main marketing base, building an efficient "marketing network".

Shenzhen Eager LED Co., Ltd. was established in 2009, with a modern factory of more than 5,000 square meters. It is a professional manufacturer engaged in the R&D, production, and sales of LED displays and LED modules. Currently, the company has nearly 500,000 followers on TikTok, among which the @eagerleddisplay account has 411,000 followers, and one of its videos has reached as many as 141 million views.

As an LED display manufacturer, Eager has successfully seized the popular trend of factories and LED displays on TikTok, allowing domestic factories to "show off" their strength abroad.

Searching the hashtag #factory on TikTok, you can see that the number of posts exceeds 1.1 million. Searching the hashtag #leddisplay, there are as many as 52,300 posts. This shows that factories, especially LED display factories, are not a niche track on TikTok, but have a rather large audience market. At the same time, this also explains part of the reason why a single video from Eager can break 100 million views—the content type is welcomed by the platform and its users.

Eager's TikTok videos mainly focus on display effects. In the videos, when the staff installs the last piece of the screen, viewers get a sense of "finally satisfied". These stress-relief videos precisely capture this psychological point of the viewers, attracting more and more people to watch.

Eager's TikTok videos belong to this type of content. Although the videos are short, they are stress-relieving and easy to spread. Coupled with the impressive effect of the assembled giant LED screens, they always achieve good view counts: 75.9 million, 26.9 million, 24.1 million, 8.9 million, etc. There is even one video that directly broke 100 million views, reaching as high as 141 million.

Eager does well on TikTok and also performs well on YouTube. In fact, its YouTube account has even more followers than on TikTok, reaching 697,000, achieving "blossoming on both sides".

It is worth noting that Eager has also built its own overseas independent website, and the external link to this site is placed on the homepage of its TikTok account. If interested customers want to make a purchase, they can click the link to jump to the independent site to get their contact information and make specific inquiries. This not only brings traffic to the independent site but also improves inquiry efficiency. It is very much worth learning for other overseas companies running TikTok accounts.

If you don't know how to build an independent site, you can cooperate with a professional overseas marketing team. With the help of a professional team, you can build a beautiful overseas website and establish a better corporate image. Many overseas customers judge whether a company is trustworthy based on the sophistication and professionalism of its independent site. Therefore, companies that have not yet built an overseas independent site should hurry up.

It has become a general trend for domestic enterprises to go overseas and market through TikTok. We look forward to everyone being able to enhance their corporate influence through TikTok and successfully expand into broader overseas markets.