Foshan Furniture Factory: TikTok single video playback exceeds 21.1 million, what is the 'secret weapon'?

The popularity of the furniture industry on TikTok is beyond imagination.

Searching for #furniture on TikTok yields 2.1 million posts on this topic, providing huge business opportunities for domestic home furnishing factories looking to expand overseas.

A furniture factory in Foshan (name omitted to protect privacy) is one of the early adopters of marketing on TikTok. This furniture factory is very skilled at making furniture mainly from solid wood and latex as the main materials, and currently has 204,100 followers on TikTok.

Although the number of followers only reaches the level of a mid-tier influencer, the video content they produce is surprisingly popular among TikTok users. One of their videos has reached 21.1 million views, and the account has accumulated 1.2 million likes and saves, with a large number of comments inquiring about the price.

According to TuKe's understanding, the video content from this furniture factory mainly focuses on showcasing the actual usage effects. The video length is basically 10-15 seconds, and the production is not complicated, as no complex shooting techniques or editing skills are used. It is precisely this simple and direct display format that allows users to see the most authentic usage effects, attracting likes and shares.

In addition, in terms of content format, this Foshan furniture factory also showcases some of the furniture-making processes. This type of video is effective in increasing users' trust in the products. Seeing with their own eyes how a piece of furniture is made makes customers feel more assured when purchasing. This is believed to be one of the reasons why many users leave comments to buy after watching their videos.

It should be noted that this Foshan furniture factory is also using the "add link to homepage" feature to promote product conversion. On their TikTok account homepage, both WhatsApp and Email contact methods are displayed. This allows customers who want to purchase their products to contact them quickly, effectively preventing customer loss and improving sales conversion rates.

Of course, besides these two contact methods, you can also add links to Amazon, Alibaba International, independent online stores, as well as addresses for Instagram, YouTube, Facebook, etc., to guide users to place orders on other platforms or to drive traffic to other platforms.

If you don't have Amazon or an independent website yet, it's necessary to open and build them.

Opening an Amazon store allows your factory's products to gain greater exposure through Amazon's influence, and it is more secure. Amazon will automatically monitor, intercept, and remove content that may infringe or inaccurately represent your brand. You can also search and report potential infringements through images, keywords, etc.;

Building an independent website helps companies obtain user profiles at low cost, including order information, email, phone number, address, etc., making it easier to maintain users and improve repurchase rates. Moreover, an independent website only features the seller's own products, with no competing products involved, which can avoid price competition.

If you don't know how to open an Amazon store or build an overseas independent website, you can seek help from a professional overseas marketing team to achieve more efficient expansion and increase product sales and inquiries.

Screenshot of Elai Optoelectronics overseas independent website

Factory enterprises marketing overseas through TikTok is the current major trend. Factories that are still hesitating should act quickly! Don't miss the opportunity!