How can Chinese sellers open a store on TikTok and start a new era of cross-border e-commerce in just 6 steps

Driven by the wave of digitalization, more and more Chinese sellers are seeking opportunities to expand into overseas markets. TikTok, as a global short video social platform, not only has a huge user base but also provides a unique e-commerce channel. So how can Chinese sellers open a store on TikTok? You only need 6 steps to start a new era of cross-border e-commerce.

1. Understand the entry requirements

First, Chinese sellers need to meet TikTok's entry conditions, which include:

1. Holding a valid business license for a limited liability company or a sole proprietorship business license.

2. Sellers also need to have operating experience on mainstream third-party platforms, and the comprehensive rating of the store must reach 4.3 or above, or the positive feedback rate must reach 90% or above.

2. Determine the appropriate type of merchant

TikTok welcomes all types of merchants, especially those interested in overseas markets and all-category merchants. For merchants with relatively low fixed input costs, as well as non-standard category merchants who have supply chain advantages and can reduce inventory risks, TikTok provides an ideal cross-border sales platform. At the same time, for standard product category merchants, TikTok is also a sales channel that cannot be ignored.

3. Contact a service provider for online registration

Chinese sellers can contact TikTok overseas service providers, such as TuKe Overseas Service Provider, to assist with online account registration. During the registration process, sellers need to provide an overseas mobile phone number and email address, which will be used to create the store account, so that sellers can log in to the seller backend for management later.

4. Submit entry materials

After registering the account, sellers need to fill in the entry information form under the store account according to the instructions and select the country they wish to sell in. After completing the form, click the "Submit Qualification Inspection" button and wait for the staff to review it.

5. Wait for store qualification inspection

The staff will inspect the submitted materials, and this process takes about 3-5 working days. Sellers need to log in to the store account regularly to check the inspection progress. If supplementary or revised materials are needed, they should be submitted as soon as possible to avoid the application being closed due to material issues. If you encounter any problems, you can contact the staff through the official TikTok public account.

6. Activate sales rights

Once the qualification inspection is passed, the seller will receive a notification email. The email will contain the new merchant operation guide and the QR code for the official entry group. Sellers can learn how to configure the store and carry out daily operations according to the operation guide.

By following the above 6 steps, Chinese sellers can successfully open a store on TikTok and seize new opportunities in the digital economy. At the same time, TikTok's short video and live streaming functions also provide merchants with new ways to showcase products and attract customers. As TikTok's e-commerce ecosystem continues to improve, it is believed that more Chinese sellers will find their own place here.