With the continuous deepening of globalization, the gateway to the international market is opening wider and wider, and more and more enterprises have realized the importance of expanding globally. Amid this wave of "going global," many overseas enterprises have seized the opportunity, riding the wind of internationalization and finding their own development paths on this challenging road.
Kaihuan Laser is one of them. Facing the increasingly fierce competition in the domestic market, the company has set its sights overseas. Through video promotion on TikTok, the company now has a considerable number of followers on foreign social media, with the total number of followers across its TikTok accounts exceeding one million.
Kaihuan Laser opens multiple TikTok accounts to increase exposure
Kaihuan Laser Equipment Manufacturing Co., Ltd. is located in Renze Economic Development Zone, Xingtai City, specializing in the R&D, production, and sales of laser application automation equipment. Its main products include integrated laser welding and cutting machines, 3D laser robot cutting series, and laser marking machine series, among others.
Before this company joined TikTok, no one could have imagined that a company making laser equipment could gain over a million followers on TikTok—probably not even the company itself expected it. But the fact is, overseas users on TikTok are very interested in the series of videos centered around laser equipment, and the data of 28.7 million views, 25.6 million views, 23.9 million views for single videos is the most powerful proof.
Kaihuan Laser TikTok account data overview
Kaihuan Laser's TikTok videos mainly focus on the process of using tools. They seem simple, and indeed are not difficult; much of the content appears to be shot casually. However, because the welding operations in the videos are quite satisfying to watch, they have a big advantage in terms of dissemination, making viewers unable to stop watching and eager to swipe to the next video.
At the same time, authenticity is also one of the highlights of their videos. There is no need for excessive embellishment or packaging; every welding spark can be clearly seen. This intuitive display allows viewers to directly feel the power and convenience of the laser equipment's functions, which increases the credibility and appeal of the content to a certain extent.
Analyzing Kaihuan Laser's success, it is clear that they have an advantage in "content adaptation"—their videos are very suitable for platforms like TikTok: short, sharp, and full of highlights, making them perfect for today's fast-paced online environment and in line with modern viewing habits.
Kaihuan Laser TikTok video screenshot
Among the attracted viewers, some users are interested in Kaihuan's laser equipment and have made inquiries (as shown in the picture), which shows that even a laser equipment factory can successfully attract customers through TikTok.
To further promote conversions, Kaihuan Laser has also placed a link to its overseas independent website on the homepage of its TikTok account and left contact information, so that potential customers with inquiries can contact them more quickly.
On Instagram and Facebook, this laser equipment company has also opened accounts to post content, and the video data achieved is also quite good.
Kaihuan Laser YouTube account video screenshot
The success of this laser equipment company proves one fact: no matter how traditional the industry, as long as you find the right platform and approach, there is a chance to make a mark in the global market. For example, TikTok is an excellent overseas marketing battleground. By operating on TikTok, Kaihuan Laser has attracted a large number of followers, established its brand image, and expanded its overseas market channels. Therefore, companies that have not yet started overseas marketing through TikTok should seize the opportunity—so as not to miss out on a great chance.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: July 26, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.