TikTok helps LED companies successfully go global: Interview with the head of a certain LED company

In 2023, the scale of China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, a year-on-year increase of 15.6%. According to data forecasts, as China's cross-border e-commerce import total continues to grow, it will reach 1.3 trillion yuan by 2025.

Against this backdrop, more and more Chinese companies are going overseas to enter foreign markets, andTikTok, as a popular rising star in overseas social media, is undoubtedly the best choice for these companies to expand brand influence and quickly and accurately acquire customers.

Take an LED factory served by Tuke as an example. When this factory first went overseas, it didn’t know how to operate TikTok, so it entrusted Tuke with TikTok operation, independent website construction, video shooting, and more.

By the third month of cooperation, the factory’s overseas inquiries had already exceeded one hundred, and now it has received several large orders, with the entire overseas journey on track.

Today, Tuke is honored to interview the head of this LED company to share their order stories and the secrets behind them.

LED Enterprise Independent Website

First Encounter with TikTok: From Curiosity to In-depth Exploration

Tuke: Could you please introduce why your company wanted to use TikTok for marketing at that time?

Person in Charge: The LED industry is very competitive now, and the domestic market is basically saturated. If we want to get more orders, we have to go overseas. TikTok is very popular now, and some of my business friends have gone overseas through it, so we wanted to give it a try. We didn’t expect such good results. The videos simply showcased the visual effects of our LED screens, which attracted many overseas users to inquire about orders.

From Video to Order: The Story of a Maldivian Customer

Tuke: I heard that a customer from the Maldives contacted you through TikTok and eventually placed an order. Can you share more details about this case?

Person in Charge: Of course. Around April this year, a customer from the Maldives saw our LED transparent screen video on TikTok and contacted us via private message. After a brief chat, I found that the customer seemed to have further ideas, so we communicated in detail via WhatsApp.

At first, the customer said they needed to install a curved LED transparent screen on indoor glass and provided pictures of the installation scenario. We responded immediately and asked for the specific dimensions of the glass. However, the customer hadn’t finalized them yet, so didn’t provide them.

But the customer said they planned to visit China to tour our factory and would provide detailed data then.

However, a few days later, the customer disappeared...

Tuke: So how did you get back in touch? Did the customer eventually come?

Person in Charge: The customer contacted me proactively. It was mid-May, and the customer said they would visit our factory at the end of May. They really did come. We showed them the SMD patch workshop and the aging workshop, and gave a detailed introduction to the transparent screen, grid screen, and our customization services.

Through this face-to-face communication and hands-on demonstration, the customer gained a deeper understanding of our product quality and services, and trusted us more. We also took photos together, and finally the customer decided to sign the order in early June.

Customer sends a message, wants to visit the factory

The Secret to Success: Quality, Price, and Service

Tuke: What do you think were the key factors in successfully closing the deal?

Person in Charge: I think product quality is definitely a factor. The high quality of the LED transparent screen demonstrated our professionalism and technical strength.

Secondly, our price is very competitive. We gave a rough quote at the beginning, so the customer must have compared us with other suppliers privately. The fact that they chose us in the end speaks for itself.

The last factor should be our service attitude. From attracting customers with TikTok videos, to detailed communication via WhatsApp, to factory visits, we always maintained a good service attitude and won the customer’s trust.

The customer has follow-up projects to sign with the factory

Looking Ahead: Continuing to Deepen TikTok Marketing

Tuke: What are your company’s plans for TikTok marketing in the future?

Person in Charge: We will continue to post more creative and interesting product demonstration videos on TikTok to attract more overseas customers. At the same time, we will strengthen customer service to ensure every customer has a satisfactory experience. TikTok, as a global platform, gives us great opportunities. We will continue to deepen our efforts on this platform, and through high-quality content and service, help the company achieve greater growth in overseas markets.