Share low-cost methods of TikTok for companies that have already gone global

For companies that have already expanded overseas, how can they market more effectively and at lower cost on TikTok? Here are 6 practical and efficient methods, which Tuke will share with everyone below.

1. Utilize Existing Content

For companies that have already gone overseas and want to market on TikTok at a low cost, you can make use of existing content. For example, if you have already published content on Instagram, YouTube, Facebook, etc., you can select the videos that received good feedback, edit them, and use them on TikTok. If the videos are too long, you can cut them into multiple short clips, with each clip highlighting a specific selling point or interesting moment, attracting TikTok users’ attention at a low cost.

2. User-Generated Content

To reduce TikTok marketing costs, it is also necessary for companies to create brand challenges or use specific brand-related hashtags to encourage users to create their own content. For example, you can launch a reward-based challenge, asking users to record videos using your products or services in specific scenarios, and then publish them using your designated exclusive topic hashtags. This not only increases brand visibility, but also enhances TikTok users’ trust and recognition of your brand and products/services through natural user interaction.

3. Collaboration and Brand Partnerships

Finding other TikTok influencers or brands whose values align with yours is also one of the ways to save costs. Collaboration can be cross-promotion, such as mentioning each other in your respective videos or creating content together. You can also directly consider co-shooting videos with TikTok influencers, leveraging their fan base to promote your products or services. Remember to choose partners that match your target market, so you can get higher returns with limited costs.

4. Regularly Publish Content

Regularly updating videos is very important for building an active TikTok community. Not only does it let fans know when you will release new content, but it also improves your company’s performance in the TikTok algorithm. The TikTok algorithm tends to recommend active accounts that regularly update their content.

5. Interaction and Community Management

Companies also need to actively manage their TikTok community by replying to comments, participating in conversations, and interacting with fans and users to build relationships. Doing so not only increases user engagement, but also improves the chances of your videos appearing on other users’ "For You" pages. The TikTok algorithm also considers the level of user interaction when recommending content.

6. Cooperate with Overseas Marketing Teams

In addition to the five methods above, companies that have already expanded overseas and want to market on TikTok at low cost can also consider working with overseas marketing teams. When choosing, you should select professional and experienced overseas marketing teams, as such teams usually have a deep understanding of foreign markets, especially in terms of cultural differences, local market trends, and marketing strategies. In this way, companies can easily achieve low-cost TikTok marketing, saving time and effort.

That’s all the content on how overseas companies can market on TikTok at low cost. Hope it’s helpful to everyone!