A video with 8 million exposures, domestic 4.8 exfoliating sponge websites explode in North America

01

African Exfoliating Sponge Goes Viral Online

Recently, an exfoliating sponge net from Africa has become hugely popular on TikTok. With its unique structure and texture, this product provides a spa-like, comfortable cleansing experience for the skin, gently removing dead skin cells during use and achieving a deep clean effect.

At the same time, the sponge net can be stretched at will, making it very convenient for cleaning every small part of the body or for carrying when going out. It is suitable for both home and travel use.

On TikTok, blogger @bellanomiskincare posted a video detailing the features of this exfoliating sponge net, demonstrating its flexibility and usage effects. The video was posted on June 2nd and hasreached 8.6 million views and over 333,000 likes. The demonstration in the video shows that the sponge net can be stretched freely and feels soft to the touch, suitable for various skin types, making the usage experience very enjoyable.

Image source: Dida Dog

According to the data, this exfoliating sponge net is priced at$12.5on TikTok Shop. Since its launch on TikTok Shop on December 14, 2023, it has sold 232,600 units.

In the past month, 4,700 units were sold on June 2nd, 4,600 units on June 5th, with monthly sales reaching 55,000 units and a sales revenue of $687,000.

Image source: Dida Dog

In addition, the shop Bellanomi, which sells this product, has reached a total sales revenue of$1.6 millionon TikTok, with a very high overall product rating. Buyers have commented: "The product quality is excellent, feels very comfortable, shipping is fast, I really love this amazing product!" Some users have even bought one for every member of their family, showing just how popular it is.

Image source: TikTok

But who would have thought that this small product is available at a wholesale price of only4.8 RMBon the domestic 1688 platform.

02

Market Potential of Body Care Products

Objectively speaking, although body care is a niche field in the beauty and personal care sector, its potential is huge, especially on social platforms like TikTok.

According to the "TikTok Shop US Data Observation" report released by GoodsFox,beauty and personal care products remain the top trending category in the TikTok Shop US market, accounting for 20.9% of the total products.

As a result, more and more brands are standing out on the TikTok platform.

For example, The Ordinary launched a 7% glycolic acid exfoliating toner, inviting many influencers, dermatologists, and celebrities to promote it. As a result, this product quickly surpassed$1 millionin total sales shortly after its launch on TikTok Shop US, and has now rankedsecond on the TikTok Shop bestseller list, demonstrating its market potential.

In fact, the popularity of the beauty and personal care market is not sudden. As early as 2022, SKINTIFIC, founded by Guangzhou Feimei, established its dominance in the TikTok Shop beauty sector with a GMV breakthrough of $50 million.

Since then, the global beauty market has started to fluctuate, and almost every so often, a new beauty and personal care brand emerges, with the only difference being the specific segment and category.

For example,this time, it is the body care series that is rising, as evidenced by the viral African exfoliating sponge net mentioned in the article and the example of The Ordinary.

Unlike other beauty and personal care brands, The Ordinary takes the route of affordability and high cost-performance, and even its TikTok promotion is decentralized, attracting potential customers through "recommendations" and "sharing experiences."

In addition to collaborating with influencers, The Ordinary's own TikTok account @theordinary is frequently updated. The account image is more like a scientific skincare expert, and the content published focuses on how to care for skin scientifically, as well as product usage methods and scenarios. Currently,the account has over 1.6 million followers and more than 21 million video likes.

As the saying goes, where there is demand, there is a market, especially in certain specific fields. As the proportion of body care products in the beauty and personal care sector increases, products are also developing towards refinement and high-end.

With the promotion on social media platforms like TikTok, it has become easier for brands to go viral. As long as brands make good use of the power of social media, they can quickly promote products, meet consumer needs, and significantly boost sales performance.