TikTok Marketing Strategy: How to Reduce the Cost of TikTok Advertising Acquisition? Here are the 6 tips and methods!

TikTok has become an indispensable tool for overseas enterprises to attract global customers’ attention. By making reasonable use of TikTok ads, you can achieve better product promotion results. However, some overseas enterprises are not skilled at reducing TikTok advertising costs. To address this, TuKe has compiled the following 6 solutions. Whether you are a “newcomer” or a “mature” seller going abroad, you will surely gain something after reading this.

Method 1: Proficiently Master Internal Customer Data

Internal customer data is key to reducing TikTok advertising costs.

Through this data, we can understand who your company’s customers are, what they have purchased, and which types of ads they respond to, so that you can better adjust your layout strategy.

For example, if the data shows that Gen Z is buying a specific product, you can customize your company’s TikTok ads to target this group. In addition, you can analyze user comments to understand users’ real opinions about your products, and thereby more accurately find the language, interests, and emotional triggers that resonate with customers.

By mastering this internal customer data, we can create personalized ads that are more likely to attract potential target customers or prompt them to take action, naturally lowering the cost per acquisition (CPA).

Source: “Global Gen Z Consumption Insights Report 2024”

Method 2: Proficiently Master External Data

Proficiently mastering external data can also help reduce TikTok advertising costs.

For example, analyze industry reports and Google search trends to discover emerging trends and changes in consumer demand. When you find that demand for a product is showing seasonal growth, you can adjust your layout strategy in a timely manner to ensure ads are placed during peak interest periods, which can significantly improve ad effectiveness and reduce costs.

Source: The Conversation

Method 3: Analyze Competitors

When placing ads, we should also closely monitor and observe competitors’ “moves.” On one hand, this can help avoid the trial-and-error process from scratch and save costs. On the other hand, you can learn from their strengths to further reduce costs while improving our advertising efficiency.

For example, observe which types of competitor ad content resonate strongly with users? Which visual and content elements increase user engagement? Learning from others is obviously much more time- and energy-saving than working blindly on our own.

Method 4: Grasp Popular Trends

Grasping popular trends can also reduce TikTok advertising costs for overseas enterprises, and the key is to respond quickly.

The lifecycle of popular trends on TikTok is generally very short, with event popularity fading within days or even hours. Therefore, once a trend is discovered, everyone must respond quickly. Leveraging the heat of the trend, we can better spread brand concepts, promote products, etc., which undoubtedly lowers advertising costs.

Source: TikTok Creative Center

Method 5: Map Personas to Creative Concepts

Personas include age, gender, interests, pain points, motivations, preferences, and behaviors.

Once you have personas, you need to map them to specific creative concepts and design ad content that matches the characteristics and preferences of each persona.

For example, if you identify a persona as “fashion-seeking Gen Z,” then the creative content of the ad should include modern fashion elements that fit the interests and lifestyle of Gen Z. Only in this way can you create targeted and attractive ads and effectively control the advertising budget.

Image source: TikTok

Method 6: Optimize TikTok Ad Content

If you want to reduce TikTok advertising costs, you also need to optimize the content. Overseas enterprises can use user-generated content (UGC) to create authentic and attractive ads.

Meanwhile, companies can encourage users to share their interaction experiences with products through brand challenges or user reviews. This not only turns the customer base into a loyal community, but also provides creative content for ads.

When users see these real experiences instead of scripted ads, engagement is usually higher. After all, on TikTok, these authentic ads that reflect human emotions are more popular.

Highly engaging ads can also significantly increase ad visibility and reduce the cost per impression. Therefore, overseas enterprises should create such authentic and content-rich ads from the very beginning to better reduce costs and increase efficiency.

Image source: TikTok

Through the above learning, overseas enterprises can find an optimization path that suits them, effectively reduce TikTok advertising costs, and achieve overseas business growth.