Can't you sell the goods in the US area anymore? TikTok Shop: It doesn't exist, new policies will be arranged immediately for me!

Affected by the "TikTok ban controversy," some cross-border merchants are very worried about whether the US region can still be operated. If they do, will their goods not sell?

At present, these concerns seem a bit excessive. Although the ban incident has caused a stir, the impact on merchants on TikTok is relatively small.

Therefore, it is still worth trying to operate in the TikTok US region.

Moreover, to encourage cross-border merchants in the US region, TikTok has recently launched a special incentive campaign—"Billion Yuan Club".

For specific details, see the picture below.

Regarding this newly released incentive policy, TikTok Shop Vice President of Cross-border E-commerceMu Qing stated: TikTok Shop will continue to support the operation and sustainable development of all types of merchants. It is hoped that through this incentive policy, as well as a package of e-commerce solutions and resource support, more cross-border merchants can be helped to grow.

According to Tuke's understanding, this policy has already been given priority access to some key cross-border self-operated merchants in the TikTok Shop US region, and some cross-border merchants have already achieved very good results through this opportunity.

TikTok Shop Vice President of Cross-border E-commerce Mu Qing

Success Case 1: Hengjian Home

In just two months, the home category cross-border enterprise Hengjian Home successfully transformed its brand Sweet Furniture from an emerging brand into an industry leader, becoming the "dark horse" of the home industry on TikTok Shop US region.

It is reported that Hengjian Home achieved this result under the operational guidance of TikTok Shop. By exploring and utilizing the various rich features provided by TikTok Shop, they not only expanded their warehousing and product lines, but also continuously broke the boundaries of business growth, achieving rapid business expansion.

Currently, their TikTok account has 17,000 followers, 156,700 likes, and the highest single video view count is2.5 million.

TikTok: Sweet Furniture account screenshot

TikTok: Sweet Furniture matrix account screenshot

Success Case 2: OQQ Clothing Brand

By cooperating with TikTok influencers and fully utilizing the resource advantages of TikTok Shop, the brand tag views of clothing brand OQQ soared to400 million times, and sales also achieved rapid growth.

Currently, their main TikTok account has 172,800 followers, 761,000 likes, and the highest single video view count is4.5 million.

As for their TikTok Shop: OQQfitness, the weekly ranking (5.22-6.02) is 10th, with weekly sales of26,200 pieces, and weekly sales revenue ofUS$454,600, equivalent to about RMB 3,292,900; daily ranking (6.05) is 9th, with daily sales of2,600 pieces, daily sales revenue ofUS$15,600, equivalent to about RMB 113,000.

TikTok: OQQ account screenshot

TikTok: OQQ tag screenshot

TikTok Shop: OQQ daily ranking 9th

Although the development of the US region is full of uncertainties, it does not affect everyone’s enthusiasm to seize the various opportunities provided by TikTok Shop to further expand into overseas markets. What do you think?