TikTok Matrix Approach, How Domestic Brands Go Global with TikTok Matrix

Friends who follow Tuke may know that the number of Tuke users worldwide has now surpassed 2 billion! With such a huge user base, it’s no exaggeration to say that Tuke has gradually become the new battleground for domestic brands going global.

As more brands join the platform, a common issue faced by most “newcomers” has once again been brought up, which is the strategy for operating a Tuke matrix.

So today, we will focus on this topic and share some case studies. Those interested can learn from it.

1. Definition and Characteristics of the Tuke Matrix

The Tuke matrix refers to creating and managing multiple Tuke accounts with different features and positioning, forming a network that is interconnected and mutually supportive.

The core of this strategy lies in fully leveraging Tuke’s algorithmic recommendation mechanism to maximize content distribution and achieve rapid user growth. Moreover, once a major account gains traction, it can drive smaller accounts to achieve broader reach and facilitate traffic monetization.

For example, like this (these three belong to the same company):

The characteristics of the Tuke matrix mainly manifest in the following aspects:

1. Content Diversity: Each account has its unique content positioning to meet the needs of different user groups. By creating high-quality, creative, and valuable content, it attracts the attention and engagement of target users.

2. Cross-Platform Linkage: By linking with other social media platforms, user resources can be shared and complemented. For example, sharing quality Tuke content on Instagram, Twitter, etc., to attract more potential users.

3. Data-Driven Optimization: By analyzing and mining user data, content strategies and promotion methods are continuously optimized. Using Tuke’s data analysis tools to understand user behavior and preferences, adjust content direction and promotion strategies, and improve content exposure and click-through rates.

4. Commercial Monetization Capability: Achieve commercial monetization through brand collaborations, advertising, and other means. Leverage the influence and user base of the Tuke matrix to promote products or services for brands, or generate revenue through advertising.

2. Ideas for Operating a Tuke Matrix

The Tuke matrix strategy includes “point creation, connection, and networking.”

First, “point creation” means establishing a benchmark, i.e., building a successful template account. After becoming familiar with the operation process, proceed to “connection,” using the successful account model to create and promote multiple accounts, achieving mutual promotion and traffic sharing. Finally, “networking” refers to integrating and monetizing the traffic of these accounts.

3. Ways to Play the Tuke Matrix

1. Content Positioning: First, determine the focus area of each account, such as traffic accounts, sales accounts, IP accounts, and lead generation accounts.

· Traffic accounts: Mainly pursue high exposure and fan growth, commonly seen in beauty, pet, and comedy videos.

· Sales accounts: Emphasize monetization capability, mainly for e-commerce traffic, usually requiring self-produced video content, with higher costs.

· IP accounts: Characterized by specialized content and strong IP attributes, suitable for real-person appearances, strong sales capability, and diverse monetization methods.

· Lead generation accounts: Aim to direct traffic to e-commerce platforms, such as cross-border sellers using exposure strategies to drive traffic to their stores.

Accounts can also be positioned based on user profiles, regions, and other factors.

2. Continuous Content Output: After determining the account positioning, it is necessary to continuously create high-quality, in-depth content. For example, a food account should constantly explore and innovate to maintain content depth and appeal.

3. From Imitation to Surpassing: It is quite difficult to be original at the beginning, so you can first observe and analyze the strategies of excellent accounts in the same industry, imitate from account setup to content presentation, and innovate and surpass after becoming familiar.

Through this approach, each account can quickly establish influence in its field, achieving mutual promotion and traffic sharing among accounts.

4. Practical Case of the Tuke Matrix

Take the account @ycsilicone as an example. It is the account of Guangdong Yichi Sealing Products Co., Ltd., a company mainly engaged in silicone O-rings, special-shaped parts, etc., and is a traditional B2B type factory.

Its Tuke account matrix, each account has its unique content positioning. It is precisely through such carefully planned content and precise positioning that the company’s Tuke matrix has attracted a large number of users’ attention, increased the company’s brand awareness, acquired customers and orders, and achieved commercial monetization.