News / TikTok Marketing Information and Solutions

Does the United States support an increase in the ban on TikTok, and TikTok will only be returned without being sold? Can we turn the tide?

TikTok is currently at the forefront of the political and social arena in the United States, facing pressure from multiple parties.

Does the United States support an increase in the ban on TikTok, and TikTok will only be returned without being sold?  Can we turn the tide?

TikTok is currently at the forefront of the American political and social stage, facing pressure from multiple sides.

At present, the U.S. House of Representatives has passed a bill to ban TikTok, requiring TikTok's parent company ByteDance to sell its U.S. operations, otherwise TikTok will face a complete ban. The bill has since been sent to the Senate for review and is awaiting the outcome.

The poll results are not optimistic

The outcome of the review is still unknown, but according to the latest U.S. poll results, the current situation is quite unfavorable for TikTok.

On March 27, U.S. business news network CNBC released a poll showing: Nearly half of Americans support a ban on TikTok or forcing it to sell, a view based on concerns over national security. Compared to a February survey by the Associated Press and the NORC Center for Public Affairs Research (31% supported banning TikTok, 35% opposed), the support rate has risen significantly.

Under pressure from the FTC

According to Tuke's understanding, the U.S. Federal Trade Commission (FTC) is also investigating TikTok and considering whether to file a lawsuit against it.

Reports indicate that the FTC has been investigating TikTok's privacy and data security issues for the past few years and may decide in the coming weeks whether to file a lawsuit or reach a settlement with TikTok.

At the same time, the FTC is also investigating whether TikTok violated the Children's Online Privacy Protection Act, which requires companies to notify parents and obtain their consent before collecting data from children under 13.

TikTok previously admitted to Congress that its employees in China can access U.S. user data, but denied that the Chinese government can access its user database. Based on these factors, the FTC will investigate whether TikTok has engaged in "unfair or deceptive" business practices.

Challenging the First Amendment

Although the House of Representatives has passed the ban bill, TikTok's fate in the Senate is still unclear, as the issue involves the oversight of multiple committees. In this regard, Commerce Committee Chair Maria Cantwell holds a reserved attitude, advocating for a hearing first and hinting that the House version needs to be amended.

It is worth mentioning that even if the relevant bill passes the Senate and is signed by the President, a legal challenge based on the First Amendment of the Constitution is almost inevitable.

Allegra Harpootlian, communications strategist for the American Civil Liberties Union, once said that the House bill is essentially a ban on Tuke (TikTok), and "directly or indirectly banning Tuke would violate the First Amendment, because it would stifle freedom of speech and restrict the public's access to important information."

Previously, in two lawsuits in the U.S. related to TikTok, TikTok won both cases.

In November 2023, a judge in Indiana dismissed a lawsuit against TikTok over teen safety issues, partly on the grounds that under the Indiana Deceptive Consumer Sales Act, downloading a free app does not constitute a "consumer transaction."

Around the same time, a federal judge in Montana also temporarily halted the ban on TikTok, saying the ban could be unconstitutional.

Judge Donald Molloy once said in his ruling, "By banning TikTok, the legislature not only harms the First Amendment rights of the user plaintiffs, but also cuts off a source of income that many people rely on."

Regarding the part about "cutting off a source of income that many people rely on," this is indeed the case.

On the same day the House overwhelmingly passed the TikTok ban bill (March 13), TikTok released a research report conducted by Oxford Economics. The report shows:

Nearly 40% of small and medium-sized businesses say TikTok is vital to their survival, emphasizing TikTok's important contribution to the U.S. economy and its role as an indispensable part of American social structure.

Therefore, the ban bill against TikTok is actually very difficult to implement, as it involves violating the First Amendment. Under heavy pressure in the U.S., TikTok still has hope for victory!

Conclusion

TikTok is facing tremendous challenges and pressure in the U.S., including the ban bill, poll pressure, and the FTC investigation. However, despite the seemingly grim situation, TikTok may still see a turnaround. The Senate's attitude is still unclear, and the ban bill may face a constitutional First Amendment challenge. Moreover, TikTok's contribution to the U.S. economy and its importance to small and medium-sized businesses also increase the difficulty of implementing the ban. Therefore, the future of TikTok in the U.S. is still full of uncertainty, and Tuke will continue to follow up with subsequent content!

AI-ready brief

Short answer for decision makers

This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.

Key facts

  • Market signal: TikTok Marketing Information and Solutions
  • Published: March 28, 2024
  • Source transparency: the original source linked in this article

Tuke recommendation

Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.

What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

TikTok creator partnerships agency TikTok Creator Partnerships Agency for Brand Programs TikTok creator partnerships agency support for sourcing, outreach, creator briefs, review workflows, usage rights, and reporting cadence. TikTok Shop UK market entry TikTok Shop UK Market Entry TikTok Shop UK market entry support for brands planning product fit, creator affiliates, listing readiness, paid media, and commerce operations. TikTok marketing agency TikTok Marketing Agency for Global Brand Growth A TikTok marketing agency plan for brands that need ads, creators, TikTok Shop, live commerce, reporting, and market intelligence working together. TikTok Shop agency TikTok Shop Agency for Commerce Teams TikTok Shop agency support for product listings, affiliate recruitment, campaign calendars, live selling readiness, and GMV reporting. TikTok live commerce agency TikTok Live Commerce Agency for Stream Conversion TikTok live commerce agency support for host coaching, run-of-show planning, offers, live selling analytics, and post-stream content reuse.
Glossary context

Key TikTok terms behind this story.

TikTok Shop Seller Center TikTok Shop Seller Center TikTok Shop Seller Center is the operating area where sellers manage product listings, orders, promotions, affiliates, logistics, and performance reporting. TikTok Spark Ads TikTok Spark Ads TikTok Spark Ads let brands amplify existing TikTok posts from a creator or brand account while preserving native social proof and engagement. TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV is the gross merchandise value generated through TikTok Shop orders before cancellations, refunds, fees, and margin adjustments.