Weekly sales exceeded 100000 units! Does TikTok's product backfire on Amazon?

In 2024, Tuke’s popularity continues to soar. Among its many stories, there is a product that started from scratch and, in just a few months, surpassed a million sales on Tuke Shop, even driving up Google search trends and propelling the product to the top of its category on Amazon!

That product isGuruNanda Cocomint pull Oil (GuruNanda Coconut Oil Pulling).

GuruNanda Cocomint pull Oil product

Unlike other products’ marketing strategies, GuruNanda adopteda large number of hashtag videos and influencer marketing to spread awareness early on after joining Tuke Shop North America, which quickly boosted its sales.

On Tuke, there are nearly 30,000 videos with the hashtag #gurunanda, with the most viewed videos reaching tens of millions of views. Numerous influencers have recommended it, and combined with the product’s effectiveness, this is what made its sales skyrocket.

At the same time, GuruNanda’s success on Tuke also boosted its sales on other channels.

In January this year, the product also became the best-selling item in Amazon’s Health & Household category, outselling batteries, tissues, and garbage bags. The search term “guru nanda coconut oil pulling” also became one of the top 10 most searched keywords on Amazon.

Even on Google, searches for “guru nanda” and “oil pulling” have seen a significant increase.

Another brand that also benefited from the early Tuke Shop North America boom is Sweet Furniture.

According to Sweet Furniture’s owner, in just a few months, his company’s sales on Tuke reached $20 million, and the 100-day inventory sold out in just three days on Tuke.

This secured its position as the No.1 brand in the furniture category, making many cross-border peers envious.

Of course,these successful cases are not accidental, but the result of these brands fully leveraging the advantages of the Tuke Shop platform, as well as precise market positioning and marketing strategies.

As an emerging e-commerce platform, Tuke Shop has a huge user base and an active social atmosphere, providing brands with an excellent platform to showcase themselves and attract potential customers.

At the same time, Tuke Shop also offers a wealth of marketing tools and features to help brands better promote their products.

For GuruNanda, they successfully combined traditional coconut oil pulling with modern lifestyles to create a product that is both practical and healthy.

Through a large number of hashtag videos and influencer marketing, they successfully attracted the attention of their target users, and won consumers’ trust and support with a high-quality product.

Similarly, Sweet Furniture also made full use of the features of the Tuke Shop platform, successfully attracting the attention of target users by posting attractive home decor videos and pictures.

In addition, they focus on product design and quality, as well as interaction and communication with users, which enabled them to achieve great success in a short period of time.

In fact, such examples have been common in past experiences, not only on Tuke, but also on other platforms.

For example, leading domestic seller Anker is the best example of a local Amazon brand.

But why focus on Tuke alone?

Because Tuke is currently like the “superstar” among overseas platforms, it is at its hottest moment. Laying out a strategy on Tuke now brings the greatest benefits and the most potential dividends.