TikTok Shop's "Industrial Belt 100 Plan" | Cross border E-commerce and Proxy Operations

Since Tuke launched the "full hosting model," cross-border e-commerce has ushered in a period of great development, with cases of sellers quickly achieving explosive sales becoming increasingly common. There are even products (GuruNanda Cocomint pull Oil) that have gone from nothing to selling over a million units on Tuke, successfully becoming the best-selling product in their market category.

As we enter 2024, Tuke Shop has also launched a new"100 Industrial Belts Plan", aiming to create global best-selling products and help industries go overseas by combining industrial belts with cross-border e-commerce.

Specifically, Tuke Shop plans to deeply lay out more than 100 industrial belts in 2024, including the Guangzhou Panyu apparel industrial belt, the Shenzhen electronics industrial belt, and the Yiwu small commodities trade industrial belt, among others. By activating the "industrial belt x traffic" advantage, merchants in these industrial belts can better enter the international market.

However, while B2C products may go viral on Tuke, and even have the full hosting model to help with store operations, plus the latest "100 Industrial Belts" support plan from Tuke Shop,what do B2B brands rely on to go global?

Some may say, rely on the brand itself.

This statement is not wrong. The main reason for B2B brands to go cross-border is that the domestic market is too "involuted" and development space is limited, so they seek growth in international markets while expanding their global influence.

But for Tuke, most brands are actually crossing the river by feeling the stones. There are plenty of operational tutorials online, but not many successful cases.

Even Dongfang Zhenxuan had to post recruitment information in advance to hire Tuke operations staff before entering Tuke; San Zhi Yang Network had to nurture accounts in advance before entering Southeast Asia, and then conduct joint live streams with local influencers in Singapore to ensure the success of their cross-border activities.

If even big brands have to do this, what about other brands?

So,"what do B2B brands rely on to go global" actually has another answer, which isoverseas marketing service providers.

These service providers have been deeply involved in Tuke for years and are more sensitive and detailed about platform policy changes than ordinary people. They can help merchants achieve more autonomy. Moreover, regardless of the type of enterprise, the first hurdle in going cross-border is traffic. Having an experienced overseas service provider is always a good thing for acquiring platform traffic.

After all, all businesses in this world boil down to just two things: product and traffic.

With traffic, even if the product is not that great, it can still sell.

This statement applies to both B2B and B2C companies.

If you want to grab traffic overseas, Tuke and Google search are two points you can't avoid.

Tuke's huge traffic pool can drive up Google search volume, and the increase in Google searches can in turn provide traffic to the brand's social media accounts, forming a virtuous cycle. At that point, whether it's acquiring customer inquiries or selling products, good results can be achieved.

But as I said, although the logic is simple, actually doing it is not necessarily easy. There are a thousand Hamlets in a thousand readers, and there are also differences in Tuke's actual operations.

Just like the product GuruNanda Cocomint pull Oil I mentioned at the beginning, since its launch on Tuke Shop US, it has reached sales of 1.2 million units, with weekly sales exceeding 100,000 units. For other brands, this is almost impossible to replicate.

GuruNanda Cocomint pull Oil product

That's why I said earlier that I recommend cross-border companies going overseas via Tuke to try cooperating with managed service providers. Even if you can't perfectly replicate successful cases, it's still better than groping in the dark.

However, there are both genuine and fake managed service providers on the market, so you must carefully review them before cooperating. In such a big trend, it's common to see the good mixed with the bad.

In the future, cross-border e-commerce will be a state of diverse symbiosis, and from the current situation, Tuke will inevitably become an important channel for going overseas. At such a time, cooperating with managed service providers may not guarantee reaching the peak, but at least you're walking a path that others have already taken.