Three industry cases analyzing TikTok advertising placement techniques

For foreign trade B2B enterprises, Tuke is no longer the unfamiliar platform it was a few years ago. In the past, foreign trade practitioners would encounter some popular terms every day, such as traffic dividend period, low budget investment, low inquiry cost, seizing opportunities, and rapid start-up. Nowadays, almost no one doubts the necessity of showcasing corporate image on Tuke, because it’s obvious! The method is also very simple—just shoot videos of real scenes. However, since Tuke is a social media platform with a huge user base, this brings up a problem: how to accurately target potential customers? For B2B companies, precise inquiries are the ultimate goal. Fortunately, Tuke ads can solve this problem very well. Today, I will introduce Tuke advertising operation guidelines and key points through three industry cases.

Furniture Industry—Sofa

Number of followers: 27.2k

Number of likes: 52.3k

Target countries: Middle East, South Africa, Southeast Asia

Ad period: July 7—July 19

Ad format: Followers + Lead Ads

There was a small episode during the period: the backend staff placed ads for the company at night, and the next day received more than a dozen inquiries. Within a week, a business cooperation was successfully reached.

Energy Industry—Generator Sets

Number of followers: 10.8k

Number of likes: 39.3k

Target countries: South America, Southeast Asia, Middle East

Ad period: May 19—July 19

Ad format: Lead Ads

It should be noted that under the same conditions, when the ad placement regions are different, the display cost, click cost, and conversion cost will be affected and vary.

Home Appliance Industry—Kitchen Appliances

Number of followers: 3219

Number of likes: 10.9k

Target countries: Europe and America, Middle East, Southeast Asia, South America

Ad period: June 27—July 19

Ad format: Lead + Traffic Ads

Due to different ad placement regions, corresponding ad groups need to be established separately. Also, note: under the same conditions, differences in ad placement regions will lead to different display costs, click costs, and conversion costs.

From the chart, factors such as ad placement region and daily budget directly affect display cost, click cost, and conversion cost. When other conditions remain unchanged, lowering the budget will directly double the cost. Although it cannot be asserted that this applies to all industries, communication with backend operators reveals that each region and product has its own minimum daily budget threshold, and falling below this threshold will directly affect costs. In addition, as mentioned at the beginning of the article, for B2B companies, authenticity is one of the fastest ways to enhance mutual trust. By showcasing a simple and real factory environment and providing professional and intuitive product introductions, you can demonstrate authenticity and sincerity—this is the most powerful weapon. For example, in the home furnishing industry, such as sofa products, maintaining communication with backend operators and timely adjustment of content work, with both sides cooperating, can achieve the best results.

The company’s foreign trade manager also stated that whenever an inquiry is received, they will reply promptly and mark it—potential customer or valid inquiry—for more efficient follow-up. It can be seen that the reason for the rapid results in the above three industries is, on the one hand, the current Tuke traffic dividend period, and on the other hand, it is inseparable from key factors such as sufficient budget, rich materials, and effective cooperation.

Similarly, different industries have different needs, which is also the reason why Tuke has launched different types of ads.

Lead Ads

These are form ads, more precise, and more suitable for B2B, but currently cannot be used in European and American countries. Pay attention to Tuke’s official updates to see if usage rules change in the future.

Follower Ads

The focus of follower ads is to increase the number of followers. As Tuke’s daily active users and average daily usage time have surpassed other social apps, attracting followers and letting them receive your video updates first is a very effective method.

Traffic Ads

Traffic ads attract more users to visit the target website through traffic diversion, allowing users to learn more about the products displayed.

No matter which ad format you choose, you need to combine your own industry and needs, refer to professional advice, and use custom audiences for precise ad placement, so as to achieve the expected results.

Source: 36Kr Enterprise Service Review