Have overseas companies mastered the latest TikTok user behavior patterns in the US region?

Since Tuke entered the US market, it has quickly gained immense popularity, especially among young people. According to public data and reports, Tuke currently has nearly 130 million monthly active users in the US, making the US one of Tuke's largest global markets. For domestic companies targeting the US market, many have conducted overseas marketing through Tuke. Based on this, whether it is possible to gain deep insights into the behavioral patterns of US users has become particularly important.

1. Willingness to Watch > Willingness to Post

According to a study published by the Pew Research Center, by analyzing survey feedback and online activity of adult Tuke users in the US, an interesting finding emerges:Most of the content on Tuke is actually produced by a small group of highly engaged participants.

Compared to posting their own content, more users tend to watch and enjoy videos created by others. This result is noteworthy, especially considering that currently one-third of American adults use Tuke, and more and more people are starting to access news through this platform.

Among them, users aged 18-34 are more likely to choose Tuke first compared to older users, and about half of these users have posted content on Tuke. "Young people are the main group on Tuke," which is particularly evident in the survey.

2. Users Who Post Videos Are More Likely to Engage in Other Behaviors

In terms of activity, users who post videos on Tuke are more active than those who do not post content. While creating content, they are also more likely to engage in additional behaviors, such as following more users and completing their personal account profiles.

However, research shows that the typical Tuke user rarely or never posts, accounting for about half of American adults. They are only willing to "watch" and rarely willing to "post."

3. Users Who Post Videos Have Higher Activity and More Followers

On the Tuke platform, users who frequently post videos are distinctly different from those who never post content in several key aspects.

For example, users who have posted at least one video are much more likely to personalize their profile, nearly five times more likely than those who have never posted a video. Similarly, they tend to change the default account nickname to another name.

In addition, users who frequently post content are much more active in interacting with other accounts on Tuke. The number of accounts they follow is almost four times that of users who do not post, which gives them many followers.

It is not difficult to see that most Tuke users in the US are "viewers," and only a minority are content creators. However, it is this small group of video creators that brings a large amount of publicly accessible videos, and they have higher activity and more followers. Therefore, if domestic companies want to gain attention and expand brand influence through Tuke, collaborating with that small group of video creators to shoot videos + promote products will undoubtedly achieve significant marketing results, which is what is known as "collaborating with foreign influencers."

Collaborating with foreign influencers involves how to find influencers, how to cooperate, how to develop shooting plans, and other aspects, making the process very complex. Therefore, companies going overseas that cannot complete this independently can achieve it with the help of a professional overseas marketing team, making the "journey abroad" easier and more efficient.