Case Background
"Revenge of the Sultan" is an RTS (real-time strategy) mobile game specially developed by ONEMT for the Middle Eastern market. The game's storyline is inspired by touching stories from medieval Arab history, and with a combination of real and virtual scene settings, it creates an immersive experience for users. ONEMT hopes to further enhance its brand awareness in the Middle Eastern market through cooperation with the Tuke platform. While integrating into the local Middle Eastern community and attracting new users, it also aims to re-engage and recall old users, strengthen the stickiness of existing users, and carry out relatively integrated overseas promotion.
Solution
ONEMT launched the #SultansBattleDance brand challenge on the Tuke platform, using classic characters from the game as creative inspiration. Participating users could transform into lords or dictators from the game using exclusive branded stickers, immersing themselves in the experience—whether amidst the flames of ancient medieval wars or in a tranquil castle under the moonlight—interpreting character monologues in their own unique way. The challenge used Middle Eastern-style trap music and distinctive rap elements from the game, allowing participants to instantly enter the game scene and enjoy an immersive native audio-visual experience.
For overseas promotion, ONEMT leveraged TopView ads and in-feed ads from the Tuke for Business ad resource portfolio to create multi-dimensional resonance for the brand challenge. Through the Tuke Creator Marketplace official platform for brand influencer collaboration, they obtained information such as influencer fan profiles, growth trends, and best-performing videos, in order to find and determine the best partners and enhance the effectiveness of the brand's overseas marketing.
Marketing Results
Since the launch of the #SultansBattleDance brand challenge, it has attracted a large number of highly active Saudi Tuke users, with nearly 110,000 creators participating and over 340,000 user-submitted videos. The number of interactions exceeded 50 million, and the total video views for the challenge surpassed 700 million, which is more than 19 times the population of Saudi Arabia. Moreover, the challenge brought sustained long-tail traffic to the brand. Six months after the event went live, the total views of videos related to the challenge topic had exceeded 2.1 billion.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing Case Studies
- Published: February 7, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.