Case Background
As a leading domestic automotive brand, Great Wall Motors launched a pre-heating campaign in the Thai market in November 2021 for its upcoming all-new Haval intelligent new energy SUV model—HAVAL JOLION HEV. Before this overseas promotion, the brand’s official account had attempted multiple live broadcasts, but had experienced issues such as live streams being blocked and generally low participation and viewership, resulting in outcomes that did not meet expectations. Therefore, this time, Great Wall Motors partnered with Tuke in hopes of boosting the popularity of their live broadcast room, fully warming up the official announcement of the new model, and increasing brand awareness in the Thai market.
Solution
With the advice of the Tuke for Business service team, Great Wall Motors chose to leverage Tuke H5 live broadcast promotional package resources to pre-heat the overseas marketing of the new SUV model. For this live broadcast, Great Wall Motors not only invited popular local Thai celebrities to participate, but also had the celebrities and hosts interact frequently through mini-games, providing a 360-degree display and introduction of the model and its performance, allowing users watching the live broadcast to fully perceive the selling points of the model and enjoy a highly immersive experience.
In addition to the live broadcast period, Great Wall Motors also utilized Tuke advertising products and the Discover page banner ads included in the promotional package to fully warm up and create momentum for the live broadcast event. Through Discover Banner, TopView, and auction-based R&F channels, traffic was directed to the H5 homepage live broadcast. These three traffic channels almost covered the entire user journey on Tuke, making it easy for more potential users to see Great Wall Motors’ live broadcast information and click to jump to the H5 page for reservation.
Marketing Results
Through the placement of Discover Banner, TopView, and auction-based R&F ad formats, Great Wall Motors not only achieved strong brand exposure, with a combined 14 million+ video impressions from TopView and auction-based R&F, but also reached 127,000 H5 homepage exposures. In addition, with the participation of a local Thai male celebrity, the popularity of the live broadcast room soared, with peak viewership rising from less than 100 previously to over 1,000, and the enterprise account gained over 3,000 new followers during the live broadcast.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing Case Studies
- Published: February 7, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.