Case Background
As a leading domestic automotive brand, Great Wall Motors launched a pre-heating campaign in the Thai market in November 2021 for its upcoming all-new Haval intelligent new energy SUV model—HAVAL JOLION HEV. Before this overseas promotion, the brand’s official account had attempted multiple live broadcasts, but had experienced issues such as live streams being blocked and generally low participation and viewership, resulting in outcomes that did not meet expectations. Therefore, this time, Great Wall Motors partnered with Tuke in hopes of boosting the popularity of their live broadcast room, fully warming up the official announcement of the new model, and increasing brand awareness in the Thai market.
Solution
With the advice of the Tuke for Business service team, Great Wall Motors chose to leverage Tuke H5 live broadcast promotional package resources to pre-heat the overseas marketing of the new SUV model. For this live broadcast, Great Wall Motors not only invited popular local Thai celebrities to participate, but also had the celebrities and hosts interact frequently through mini-games, providing a 360-degree display and introduction of the model and its performance, allowing users watching the live broadcast to fully perceive the selling points of the model and enjoy a highly immersive experience.
In addition to the live broadcast period, Great Wall Motors also utilized Tuke advertising products and the Discover page banner ads included in the promotional package to fully warm up and create momentum for the live broadcast event. Through Discover Banner, TopView, and auction-based R&F channels, traffic was directed to the H5 homepage live broadcast. These three traffic channels almost covered the entire user journey on Tuke, making it easy for more potential users to see Great Wall Motors’ live broadcast information and click to jump to the H5 page for reservation.
Marketing Results
Through the placement of Discover Banner, TopView, and auction-based R&F ad formats, Great Wall Motors not only achieved strong brand exposure, with a combined 14 million+ video impressions from TopView and auction-based R&F, but also reached 127,000 H5 homepage exposures. In addition, with the participation of a local Thai male celebrity, the popularity of the live broadcast room soared, with peak viewership rising from less than 100 previously to over 1,000, and the enterprise account gained over 3,000 new followers during the live broadcast.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing Case Studies
- Published: February 7, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.