I knew that people from Guangzhou and Shenzhen can do business, but I didn't expect them to be so good at it

Recently, Tuke editor found a very interesting post online.

In the post, a user named “safari” said: “I know that Yue country’s Tuke economy is booming, but I really didn’t expect Guangzhou to be this open now,” and attached several pictures of Guangzhou’s streets.

From the pictures, we can see that mobile phone shops on the streets of Guangzhou not only provide phone repair services, but also assist with building independent Tuke websites and installing social media apps like Tuke. They truly understand the meaning of “cross-border,” making people marvel at the business acumen of Guangzhou locals.

In the Guangzhou-Shenzhen area, cross-border merchants are as numerous as stars, relying on the rapid flow of information, traffic, and supply chain integration. They have experienced more than a decade of rapid development on this hot land, witnessing the glorious IPOs of big sellers and also enduring the crisis moments of account bans and store closures.

Nowadays, although the “wild era” of wealth creation myths is gradually fading, the vitality of the cross-border e-commerce industry remains strong. Tuke’s “Super Bowl,” Tuke Shop’s full hosting and self-operation, are all forming huge traffic closed loops, continuously leading new consumer trends.

According to Tuke Shop’s Black Friday promotion statistics, from October 27 to November 27, its overall payment GMV in the US market grew by 215%, and on Black Friday alone, GMV increased fourfold, showing huge market potential and attracting more cross-border merchants to join.

Among the cross-border merchants who have already entered the market, we can also see the presence of many familiar Chinese companies, such as Yilai (LED), Mufan (lighting factory), Yichi (silicone factory), Kuangkuang Clothing, Trendy Tech (underwear brand), and others.

Although the cross-border e-commerce industry is constantly evolving, these experienced merchants, with their keen insight and rich practical experience, have still found their own positioning and achieved development in the new market landscape.

Just like the laser engraving machine brand xTool, from industrial grade to consumer grade, it contains infinite possibilities.

Tuke first encountered xTool during the three years of the pandemic. At that time, xTool had not yet developed into the industry’s top brand, but was just a new company registered in October 2021. Laser engraving machines were only a product category on large factory assembly lines.

However, during 2021 to 2022, the demand for laser engraving machines surged. According to Amazon data, in just one year, sales of laser engraving machines on Amazon skyrocketed by 1310%, quickly becoming the new favorite of creative individuals and maker geeks.

The laser engraving machine brand xTool precisely seized the consumer demand for creative production at home during the pandemic, raising its sales to 800 million in just one year. By 2023, this number exceeded 1 billion, demonstrating strong market potential.

But xTool’s success is not accidental; it stems from keen insight into market trends and precise positioning. They not only provide high-quality laser engraving machines, but also actively promote related tutorials and creative projects through online platforms and social media, inspiring consumers’ enthusiasm for creation. Just the @xtoolofficial Tuke social media account has accumulated 134,000 followers and 440,000 likes.

By studying xTool’s journey Tuke, we found that Tuke social media marketing is crucial for emerging tracks to win user/consumer recognition. Especially Tuke social media platforms like Tuke, which have huge traffic, are the best way for them to “build communities” and conduct “customer education.”

Whether it’s the B2C or B2B side, customer demand is just a budding spark, and if you want this spark to become a prairie fire, companies need to continuously conduct “customer education” through social media.

Turning customers without demand into those interested in the product, cultivating niche interests into mass demand. Around 2010, DJI did just that, and xTool is doing the same.

Looking back at the development of the cross-border e-commerce industry, we can see that from the starry Guangzhou-Shenzhen region to the current influx of numerous Chinese companies, this industry is experiencing unprecedented prosperity. Among them, successful cases like xTool undoubtedly provide valuable experience and inspiration for those who follow.

Looking ahead, the prospects for the cross-border e-commerce industry remain broad. With the rise of platforms like Tuke and Tuke Shop, and the participation of more Chinese companies, this industry will see more innovation and transformation. In this vibrant market, we believe more companies like xTool will stand out and write their own brilliant chapters.